As digital natives flood the purchasing landscape, visual presentation is critical. Our infographic offers tips to improve your visual content to resonate with today’s buyers. Highlights: Visual content can be more easily digestible and compelling than purely text-based content. Optimize your visual content for search engines by accompanying it with searchable text and tags. Keep
As the purchasing landscape increasingly skews younger, you need to think about how to improve your visual content to satisfy buyers’ preferences. Highlights: Audiences increasingly prefer visual content. Optimize visual content for search engines by including text. Use graphics to make data pop. Digital natives, who make up the majority of today’s B2B purchasing landscape,
Many B2B organizations are using Instagram to grow business. Here are a dozen Instagram tips to help you use the platform effectively. Highlights: Instagram has become the second most used social media platform, up from fourth in 2017. Audiences love real-time content, like Instagram Stories. It lets them feel a genuine, human connection — the
Instagram for business is a rising trend. Here are some top tips to get your business using Instagram as a part of your digital marketing strategy. Highlights: Instagram is all about authenticity and personality. Let your audience get an up close and personal glimpse into your company’s culture. Audiences love real-time content and it lets
