Here’s how marketers can launch a B2B social media program that grows business. A recent Harvard Business Review article discloses that a number of B2B CEOs still believe social media isn’t right for them, that it’s a tool for the B2C segment. In reality, many B2B marketers successfully leverage social media to engage potential customers,
B2B sales must recognize and accommodate buyers at various levels of self-sufficiency in the purchasing process. Widespread access to the Internet has changed life as we know it. Not only are once-token errands like trips to the supermarket and holiday gift shopping increasingly shifting online, but B2B buyer behavior is occurring most often in the digital
A new digital marketing program helped one firm reinvent itself after traditional methods proved ineffective. A prominent marketing firm was experiencing an all-too-familiar predicament: They had a great product that, for some reason, was not selling. They had been following their traditional marketing regimen; however, something about the purchasing landscape seemed to have shifted, and
Responding promptly and effectively to negative feedback online shows your commitment to customer service and transparency. “Don’t ever read the comments” is a well-known adage in today’s world of Internet trolls. It’s good advice for the preservation of your Internet psyche — negative online comments can be really draining. If you’re a business with a
Content marketing grew one real estate marketing firm’s sales by 300% in less than a year. Consumers are increasingly going online to conduct research before making a purchase. And that holds true for even the largest investments. The National Association of Realtors reports that a whopping 94% of Millennials who recently purchased a home relied
Amazon continues to expand its logistics infrastructure to support its shipping and delivery services. Recent moves could also suggest that the company has long-term plans to operate as a 3PL, shaking up the global logistics market.
Content marketing can be a wildly successful strategy for B2B marketers. Get the most out of your content marketing strategy in 2016 by following these six tips.
Fronetics is, once again, looking to uncover the top industry blog of 2015. We need your help by voting for your favorite blog in the logistics and supply chain industries.