The $26.2-billion acquisition could result in the customer-targeting solution(s) B2B marketers have been waiting for. Microsoft announced on June 13 that it would purchase LinkedIn for $26.2 billion, a deal set to close by the end of 2016. Though LinkedIn will operate “as a fully independent entity within Microsoft,” the union will strengthen their shared
B2B organizations are leveraging review sites to increase organic traffic and conversion rates. Here’s how. Consumers regularly turn to review sites to research products and services before they buy. But did you know that businesses can leverage this behavior to increase organic traffic and drive conversions? B2B organizations are joining third-party review sites precisely for
Try writing about these topics on your supply chain blog to engage customers. Content is an important part of many logistics and supply chain companies’ marketing plans. Yet nearly half (45%) say creating quality content on a consistent basis is their biggest challenge. If your business is part of the 90% that produces some or
This is part two of a three-part series on LinkedIn for B2B businesses. See part one, LinkedIn for B2B: Getting Started, and part three, 10 Ways to Gain LinkedIn Followers. Use these tools to help you hire talent through LinkedIn. LinkedIn offers immeasurable opportunity for recruiting premium talent. But how do you begin weeding through
This is part one of a three-part series on LinkedIn for B2B. See part two, How to Hire Talent through LinkedIn, and part three, 10 Ways to Gain LinkedIn Followers. LinkedIn is the most popular social network for B2B companies. Here’s what you need to know to get started. Chances are your business is on LinkedIn.
Improve the reach of your videos with these distribution strategies. This is part three of a three-part series of creating videos for YouTube for businesses. Check out part one, YouTube for Business 101, and part two, Cheap and Easy Tools for Creating YouTube Videos. If you have put the resources into creating videos for your
Fronetics’ new guide offers a road map for content production that will help grow your business. Content marketing is one of the most effective ways to generate leads and grow your business. Yet only 30% of B2B marketers define their content marketing programs as successful. Time and again, they cite producing effective content as their
Get started creating YouTube videos for your business with these easy-to-use tools and ideas for content. This is part two of a three-part series on creating video content for YouTube for businesses. Read part one, YouTube for Business 101, and part three, Seven Ways to Get More Views on Your YouTube Videos. So, you want to
Fronetics’ eBook lays out how to create a content marketing strategy that drives profitable customer action. We hear it time and again: Clients want to participate in content marketing but are having trouble making it work for them. In fact, 70% of B2B marketers report their content marketing efforts are not successful. The research is
YouTube is a useful engagement tool for businesses — here’s what you need to know. This is part one of a three-part series on YouTube for business. Check out part two, Cheap and Easy Tools for Creating YouTube Videos, and part three, Seven Ways to Get More Views on Your YouTube Videos. Video is not just
Facebook Live offers businesses a new, creative platform for engaging customers — here’s how to use it. You may have noticed a sudden flurry of notifications on your Facebook account, alerting you to a new feature called Facebook Live. Facebook has slowly been rolling out Live since August 2015, making it available to all pages
A cross-departmental social media team will improve your company’s social presence. At a former job, I was part of a team pushing for expanding access to our company’s social media pages. The accounts were administered by a handful of marketing managers, who did not want to relinquish control. After all, weren’t we using social media
