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Digital and content marketing for the logistics and supply chain industries
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How to set pricing for long-term profitability

September 25, 2014 0 comments

Repeat customers contribute to long-term profitability.  To keep customers coming back you need to employ the right pricing strategy.  What is the right strategy?  Here is what to consider when setting prices: Focus on value pricing Value pricing is not the same as discount pricing.  Rather, value pricing is pricing a product or a service

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How to go from strategy to execution

September 11, 2014 0 comments

Source: Geek and Poke Strategy is not execution Strategy and execution are fundamentally different.  Strategy is about making choices. Execution is about getting down and dirty so that the choices made can produce results. Here’s how you can get from excellent strategy to strong execution. Strategy is the pursuit of excellence. It is more than

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How to optimize your team for success

August 28, 2014 1 comments

Most teams are able to fairly easily decipher what needs to be done. However, when it comes to the how, new or weak teams fall flat. Here is how you can optimize your team for success. Define roles Clearly define roles and make sure every team member understands not only their role, but the roles

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Four characteristics of a top performer

August 27, 2014 0 comments

Look across business, sports, entertainment, and the military, and identify the top performers. Next, take a step back at look at the characteristics of these individuals. What you will find is that there are at least three elements that they all have. They know how to maximize through self-knowledge. Top performers have intimate self-knowledge. They know themselves

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Don’t say good-bye. How to increase employee retention.

August 20, 2014 0 comments

Losing an employee is costly — very costly. Yet, many organizations don’t know how to ensure that its human resource assets don’t just walk away. The US Department of Labor Bureau of Labor Statistics reports that more than 2 million people voluntarily leave their jobs each month. The Society of Human Resources Management has found that the cost of

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5 critical metrics for effective business

July 31, 2014 0 comments

Want to have a better-run business?  Define clear metrics and use them as a launch pad to move your organization forward. Metrics enable you to operate more effectively and efficiently because they provide you with valuable information on how you can drive improvement and how you can apply resources (people, time, money) to the activities

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The Case for Reusable Packaging

January 28, 2014 0 comments

This article was previously published on EBN. Looking for a way to make your supply chain more efficient? You might want to consider reusable packaging. Reusable packaging includes pallets, racks, bulk containers, bins, dollies, handheld containers, and dunnage typically made from durable materials such as plastic, wood, and metal. Traditional packaging solutions are designed for

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Speak Volumes with Packaging

January 27, 2014 0 comments

This post originally appeared on EBN. For many customers, both current and prospective, you are your packaging. Take the time to do it right. I recently read a great piece by Zach Williams, founder and creative director of Venveo, on the role of packaging from a marketing perspective. Williams puts forth the idea that packaging is a

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Packaging Optimization = Supply Chain Optimization

January 22, 2014 0 comments

This post was originally published on EBN. Packaging optimization is critical to supply chain optimization. To catch big advantages, change your mindset and make packaging a forethought rather than an afterthought. In a Packaging World article, Elisha Tropper, president and CEO of Cambridge Seals Security (CSS), describes how packaging is typically thought of by manufacturers: An afterthought…

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Put Your Packaging on a Diet

January 21, 2014 0 comments

This post was originally published on EBN. Summer is over, fall has arrived, and winter is right around the corner. As the days grow shorter and colder, don’t let inertia take over. Instead, put your packaging on a diet. Here are three reasons why a packaging slim down will improve the health of your company’s supply

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How to hire your next employee

November 19, 2013 0 comments

Career Builder identified Supply Chain Manager as a Top Growth Job for 2013.  Why did supply chain manager make the short list (just 18 jobs made the list)?  Supply chain manager has experienced an 8 percent job growth since 2010 and there is just one active candidate for every five posted jobs.  Colleges and universities have

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Ignore everyday risks at your peril

November 12, 2013 0 comments

A 2013 study conducted by Deloitte found that 64 percent of the global executives surveyed reported they had a risk management program in place that is specific to the supply chain. That being said, 45 percent of the respondents said their programs were somewhat effective or not effective at all. Respondents — especially those in

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