These online benchmarking tools can give you insight into how your industry peers are performing on social media, in keyword searches, and more. Senior Director of Strategy Kate Lee recently wrote about the importance of benchmarking your marketing performance against your competitors. To define success within your market and industry, you need to look outside
Fronetics spoke with 6 women leaders in the supply chain and logistics industries about their professional experiences and thoughts on the gender gap. March is Women’s History Month, a time when we at Fronetics like to focus our attention on inspiring female leaders who are bridging the gender gap in the supply chain and logistics
![The Role of Content in the Logistics & Supply Chain Industries [Infographic]](https://www.fronetics.com/wp-content/uploads/2017/02/role-of-content-370x185.jpg)
Nearly 80% of logistics and supply chain companies consider content an effective tool for their businesses. We often use this space to talk to the logistics and supply chain industries about content marketing. Some companies are surprised to learn that this modern marketing method can be so effective for their business. The truth is, content
Argentus Supply Chain Recruiting answers the question about what supply chain companies are looking for in new hires in terms of education. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. This is the first installment of a new Argentus feature where we
Here’s what supply chain and logistics marketers need to know about recent social media news as of February 2017. Staying on top of what’s happening in the ever-changing social media world is crucial, but can be a challenge. To keep you informed of some key developments, here’s our February 2017 edition of social media news
Follow these 4 steps to learn how to build a successful DIY content marketing strategy that will help grow your business. Are you trying to create a content marketing strategy, but don’t know where to begin? Even the language around content marketing can seem foreign to newcomers. That’s why Fronetics created its guide, How to
Will sustainability trends from the consumer packaging industry have an impact on electronics manufacturing this year? As we wrap up the first big consumer holiday of 2017, it’s interesting to think about how innovation in packaging never stops. While many of the newest ideas are hitting consumer applications first, perhaps they will point to new directions for electronics
A recent survey of over 400 business blogs shows what the best bloggers have in common and what supply chain marketers can do to improve their blogs. Maintaining a blog for your business can be somewhat of a guessing game. How often should you publish? Should you do all the writing in-house? Will anyone read our posts?
Ask yourself these six questions to see if you could be attracting more leads by writing better content. All too often, marketers fall into the trap of sacrificing quality for quantity in their content writing efforts. It’s an easy mistake to make — the pressure to produce a constant stream of content can naturally lead to
Consumers will spend $18.2 billion on Valentine’s Day 2017, down from a record-high 19.7 billion in 2016, according to the National Retail Federation. Did you purchase something sweet for your loved one to mark the special occasion this Valentine’s Day? You won’t be alone in your pursuit to find the perfect box of chocolates. According to
Supply chains must accept that they cannot equal the power of Amazon’s supply chain without embracing these new trends. This guest post comes to us from Adam Robinson, marketing manager at Cerasis, a top freight logistics company and truckload freight broker. Amazon’s supply chain continued push deeper into new and existing markets will define additional trends in
Time can be a blog’s best friend when it comes to gaining leads, but there are a few things you can do to accelerate lead-generation efforts. Patience is a virtue, but it’s a particularly difficult one to mind when you’re trying to get your business off the ground. Whether you are just starting out, are
