Try these tips to attract potential customers to follow your business on LinkedIn. This is part three of a three-part series on LinkedIn for B2B businesses. Check out part one, LinkedIn for B2B: Getting Started, and part two, How to Hire Talent through LinkedIn. LinkedIn is a goldmine for organizations looking to build professional relationships and
The $26.2-billion acquisition could result in the customer-targeting solution(s) B2B marketers have been waiting for. Microsoft announced on June 13 that it would purchase LinkedIn for $26.2 billion, a deal set to close by the end of 2016. Though LinkedIn will operate “as a fully independent entity within Microsoft,” the union will strengthen their shared
This is part two of a three-part series on LinkedIn for B2B businesses. See part one, LinkedIn for B2B: Getting Started, and part three, 10 Ways to Gain LinkedIn Followers. Use these tools to help you hire talent through LinkedIn. LinkedIn offers immeasurable opportunity for recruiting premium talent. But how do you begin weeding through
This is part one of a three-part series on LinkedIn for B2B. See part two, How to Hire Talent through LinkedIn, and part three, 10 Ways to Gain LinkedIn Followers. LinkedIn is the most popular social network for B2B companies. Here’s what you need to know to get started. Chances are your business is on LinkedIn.
A cross-departmental social strategy can help facilitate company collaboration. In your company, social media should be everybody’s business. It is time for your social strategy to include broader collaboration, breaking down your company’s silos. Here is why: Though marketing departments like to keep tight control over access to social media, doing this can cost you.
Improve the reach of your videos with these distribution strategies. This is part three of a three-part series of creating videos for YouTube for businesses. Check out part one, YouTube for Business 101, and part two, Cheap and Easy Tools for Creating YouTube Videos. If you have put the resources into creating videos for your
Get started creating YouTube videos for your business with these easy-to-use tools and ideas for content. This is part two of a three-part series on creating video content for YouTube for businesses. Read part one, YouTube for Business 101, and part three, Seven Ways to Get More Views on Your YouTube Videos. So, you want to
YouTube is a useful engagement tool for businesses — here’s what you need to know. This is part one of a three-part series on YouTube for business. Check out part two, Cheap and Easy Tools for Creating YouTube Videos, and part three, Seven Ways to Get More Views on Your YouTube Videos. Video is not just
Facebook Live offers businesses a new, creative platform for engaging customers — here’s how to use it. You may have noticed a sudden flurry of notifications on your Facebook account, alerting you to a new feature called Facebook Live. Facebook has slowly been rolling out Live since August 2015, making it available to all pages
A cross-departmental social media team will improve your company’s social presence. At a former job, I was part of a team pushing for expanding access to our company’s social media pages. The accounts were administered by a handful of marketing managers, who did not want to relinquish control. After all, weren’t we using social media
Here are three of the top benefits of social media for businesses in the supply chain and logistics industries. We know that the majority of businesses participate in social media — in fact, a dominant 88% of B2B marketers report using these platforms as part of their marketing programs. Large corporations, small businesses, and those
In today’s digital world, it is amazing that many businesses, particularly those in the supply chain and logistic industries, are still questioning whether they should be on social media. The simple answer is yes — social media channels are the ideal place to brand, market, and grow your business. Here are five reasons why your company