Social media’s ability to exponentially grow brand awareness and introduce your content to unseen audiences can’t always be measured in dollars. One of the hardest parts about implementing a social media strategy is struggling to measure its success. While most B2B marketing professionals agree that a social media presence is crucial to any content marketing
Guest posting can help you build your reputation as a thought leader, grow your contact list, improve your SEO, and expose your content to new audiences. At Fronetics, we use guest posting as a part of our own — and many of our clients’ — content strategies. Essentially, we partner with a relevant influencer or
Use these three steps to calculate your social media ROI and prove the value of your investment. As supply chain and logistics businesses are finally recognizing the merits of content marketing, and more specifically social media platforms, many are looking into implementing a program at their companies. But it doesn’t take much research to realize
Infographics are a content powerhouse, but creating them isn’t always easy. These five tips will help you make the most of this format. Infographics can be one of the most effective content mediums. We know that digital natives, who make up the majority of B2B buyers today, prefer short-form, highly visual content. So infographics make
Considering instituting a work from home policy for your business? Ask yourself these three questions first. As the supply chain becomes increasingly digital, many employers may be considering implementing a work from home policy. After all, we know one way to attract millennial talent is to allow for this kind of flexibility. But before you
In today’s job market, candidates are in such high demand, companies are posting positions with little or no experience requirements. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. On the Argentus blog, we’ve spent the past few months charting the strong job market and
Armed with high-quality, substantive content, sales teams can use inbound marketing to close deals and boost sales. Here’s the content they need to advance purchasing decisions. Aligning sales and marketing teams is not a new concept, but one that many companies don’t follow. Think about it: the ultimate goal in business is increased revenue from
A new generation of buyers, digital natives, is shaking up the B2B purchasing landscape. Is your business ready to meet them online? Digital natives, who now make up the majority of the B2B purchasing landscape, have completely changed how vendors need to market and sell to buyers. In fact, according to a study of millennial
Online searches, vendor websites, and peer recommendations are the top 3 resources for B2B buyers. As a marketer, it’s not enough to just know about the B2B buyer’s process. Your success rides on your ability to understand how your buyers are getting their information — and, more specifically, where they’re getting the information they need
Automation has two major benefits for supply chain marketers: it drives efficiencies and improves success rates in earning and converting leads. When you think about automation in the supply chain, you probably don’t immediately consider marketing and sales. Perhaps you envision robots scooting around warehouse floors, or maybe you think of applications in billing, compliance reports,
Ask yourself these five questions before you dive headfirst into an influencer marketing campaign to set you on the right path. We’ve been writing a lot lately about influencer marketing and how it can work for the supply chain. These campaigns can be extremely effective — but getting the most bang for your buck requires
Today’s B2B buyers are mostly digital natives who get the majority of their purchasing information from online searches, vendor websites, and peer recommendations. From a content marketing perspective, knowing where your buyers get their information is critical to an effective strategy. So what are most important sources of information for today’s B2B buyers? 20 years
