Here are 15 social video marketing statistics that every supply chain marketer should be aware of in 2019. Highlights: 87% of business use video as a marketing tool. 83% of marketers report that video gives them a good ROI. Social video marketing trends to be on the lookout for: live video and 1:1 personalized video.
Also, this month in social media news: Facebook shows marketing decline; Instagram introduces unfollower statistics for creators; and YouTube adds still-image ads. Highlights: Facebook announces a new redesign that puts Groups at the center – and brands on the outskirts. For the first time in 5 years, Facebook marketing is in decline. Instagram is testing
We get many queries from manufacturers about social marketing — mostly, why and how should I use it — so here are our answers to the most-popular questions manufacturers ask about social media. Highlights: Facilitate networking opportunities, thought leadership, and prospect/client relationships. Consider using popular platforms like YouTube and Instagram to engage users and drive
If you’re trying to build a YouTube audience, you’ll need equal parts strategy, creativity, concision, and valuable subject matter. Highlights: Strategy and creativity are top priorities. Keep content short and sweet for maximum impact. Offer value to your audience rather than a sales pitch. An increasing percentage of search traffic is perusing YouTube for information,
Also this month in social media news: YouTube has reached nearly 2 billion monthly users; Instagram is developing a feature to simplify multiple account management; and YouTube addresses “dislike mobs.” Highlights: Social media platforms including Facebook, Instagram, and LinkedIn are working to streamline their platforms. YouTube usage continues to grow, as the platform begins addressing
Also, this month in social media news: Instagram allows posts to multiple accounts; Snapchat shares research on social media use; and YouTube adds new swipe-to-view option. Highlights Facebook and YouTube are making changes that reflect a shift toward the Stories format. Snapchat releases research revealing that users seek different types of content on different social
Our most-viewed social media posts confirm there’s only one thing that stays the same with social platforms: they’re always changing. Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. But staying current with updates and new technologies is no easy task for marketers. 2018 was the
Also in social media news, November 2018: Instagram tests options to promote stories on business pages, Pinterest unveils updates to self-serve ad tools, and Facebook tests advanced analytics for Instagram. November was the month of social media updates and the development of new tools aimed at helping brands. Though Facebook has vowed to boost content
Also in social media news July 2018: Instagram publishes a creator handbook with tips and tricks, YouTube features searchable hashtags, and Facebook debuts funded news shows. Summer is half over and big box stores are already stocking their shelves with back to school supplies. While families are trying to sneak in their last trips before
Also in social media news April 2018: Instagram shuts down API platform, LinkedIn’s updates aimed at helping B2B marketers, and Facebook expands split ad testing. Facebook has been busy creating updates focused on user security in the wake of the Cambridge/Analytica scandal. Since the data breach, Facebook CEO Mark Zuckerberg has committed to protecting user’s
Are you using subtitles as part of your YouTube marketing strategy? You should be, as well as these other tips. I’ve written a lot about YouTube and how the supply chain should be leveraging it as a marketing tool. Of course, I don’t recommend just creating videos at random and throwing them up on your
Also in social media news March 2018: Snapchat allows branded content ads; Facebook is testing Messenger Broadcasts; and Twitter tests prioritizing news tweets. With the increasing popularity of automation tools and chatbot technology, social media platforms are working to regulate how brands are reaching their target audiences. Trying to ensure that users aren’t being inundated
