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Digital and content marketing for the logistics and supply chain industries
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15 Social Video Marketing Statistics for 2019

15 Social Video Marketing Statistics for 2019

September 18, 2019 0 comments

Here are 15 social video marketing statistics that every supply chain marketer should be aware of in 2019. Highlights: 87% of business use video as a marketing tool. 83% of marketers report that video gives them a good ROI. Social video marketing trends to be on the lookout for: live video and 1:1 personalized video.

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Infographic: Here’s Why Supply Chain Companies Need to Try Live Video

Infographic: Here’s Why Supply Chain Companies Need to Try Live Video

September 12, 2019 0 comments

Live video streaming offers businesses a cost-effective strategy for engaging with and appealing to today’s buyers. With YouTube emerging as the world’s second largest search engine and video becoming themost popular form of online content,it is no surprise that businesses are looking for ways to engage their target audience through video. And they’re even diving

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Video: Video Marketing and the Supply Chain

Video: Video Marketing and the Supply Chain

March 26, 2019 0 comments

The popularity of video marketing is on the rise, and savvy supply chain marketers are using this medium to tell their brand’s story, broaden their audience, and generate leads. Highlights: Use video to tell your brand’s story, broaden your audience, and generate leads. As marketing expands in a more visual direction, marketers should adjust their

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Infographic: 12 Instagram Tips for Supply Chain Companies

Infographic: 12 Instagram Tips for Supply Chain Companies

March 20, 2019 0 comments

Many B2B organizations are using Instagram to grow business. Here are a dozen Instagram tips to help you use the platform effectively.  Highlights: Instagram has become the second most used social media platform, up from fourth in 2017. Audiences love real-time content, like Instagram Stories. It lets them feel a genuine, human connection — the

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Video: Top Tips for Using Instagram for Business

March 13, 2019 0 comments

Instagram for business is a rising trend. Here are some top tips to get your business using Instagram as a part of your digital marketing strategy. Highlights: Instagram is all about authenticity and personality. Let your audience get an up close and personal glimpse into your company’s culture. Audiences love real-time content and it lets

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Supply Chain Leaders: Do These 4 Things with Your Social Media

Supply Chain Leaders: Do These 4 Things with Your Social Media

April 12, 2018 0 comments

Make the most of your supply chain leaders’ social media accounts by following these steps. I’ve written many times before about the importance of supply chain leaders being on social media as the face of their brands. Social media presents a huge opportunity for executives to use their relative industry celebrity to be an extension

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Infographic: The B2B Buyer’s Journey

Infographic: The B2B Buyer’s Journey

April 11, 2018 0 comments

Today’s B2B buyer’s journey involves more internet research and more social media use. Technology has completely changed the B2B buyer’s journey. The vast amount of information available on the internet has afforded buyers a level of self-sufficiency that renders traditional sales models ineffective. Marketers must leverage the latest trends and technologies to boost their content

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Live Video in Supply Chain Social Media Marketing

Live Video in Supply Chain Social Media Marketing

June 20, 2017 0 comments

Live video streaming helps businesses promote transparency, good communication, and relatability. Live video is the “it” trend in social media marketing. According to the 2017 Social Media Marketing Industry Report, 61% of marketers plan on using live video services such as Facebook Live and Periscope, and 69% want to learn more about live video. It’s

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7 skills logistics leaders will need to manage the digital supply chain
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