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Digital and content marketing for the logistics and supply chain industries
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Marketing Automation: Social Media Scheduling Tools

Marketing Automation: Social Media Scheduling Tools

March 26, 2018 0 comments

Social media scheduling tools can make social media management much easier while improving your bottom line. Managing your business’ social media accounts might sound like a simple task — a fun one, even. But once it falls on your plate, it won’t take you long to realize: it’s a lot of work. That’s not to

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Top 10 Social Media Posts of 2017

Top 10 Social Media Posts of 2017

December 13, 2017 0 comments

Here are our 10 most-read social media posts of 2017. Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. Brands are using newer technologies to push content marketing to new levels. And it’s working. Looking at this list, I notice the popularity of posts about how

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6 Social Media Don’ts for Supply Chain and Logistics Companies

6 Social Media Don’ts for Supply Chain and Logistics Companies

August 23, 2017 0 comments

In keeping with social media etiquette for businesses, you really shouldn’t do these things. It’s easy to get bombarded with suggestions on how to interact with your customer base on social media. Amid the endless barrage of ideas for what to do, it’s worth remembering that not all social media engagement is equal — sometimes,

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7 Marketing Tasks Supply Chain and Logistics Companies Should Consider Outsourcing

7 Marketing Tasks Supply Chain and Logistics Companies Should Consider Outsourcing

July 17, 2017 0 comments

Outsourcing doesn’t have to be an all-or-nothing thing. Considering parsing off these marketing tasks based on internal resources and expertise. Everyone needs a little help sometimes. That’s particularly true when it comes to B2B marketing. In fact, 52% of B2B marketers attribute stagnancy in success to not having enough time devoted to their marketing programs,

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#LeggingsGate: The Importance of Emotional Intelligence in Social Media Management

#LeggingsGate: The Importance of Emotional Intelligence in Social Media Management

April 4, 2017 0 comments

United Airlines failed to apply emotional intelligence to its social media management and will continue to suffer the consequences. The recent #LeggingsGate controversy — in which a United Airlines gate agent refused to allow two young girls flying on friends-and-family tickets to board a flight because they were wearing leggings, which violated company dress code —

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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