frologoknockoutbolderJulyfrologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
Close
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
Writing for SEO: Measuring the Success of Your Content

Writing for SEO: Measuring the Success of Your Content

0 comments

Measuring the success of your content is important in evaluating your writing for SEO strategy. Here’s how to do that. This week, we’re wrapping up our series on writing for SEO. In this series, we’ve explored how search engines are changing, how people are changing the way they search, and how to make use of

Learn more

5 Tips for Using Automation in Email Marketing

5 Tips for Using Automation in Email Marketing

0 comments

Automation is an excellent tool for marketers, but keep these things in mind when incorporating automation in email marketing. I recently wrote about a new marketing trend all supply chain marketers should be paying attention to: marketing automation. One area where marketing automation can be particularly helpful is in email marketing. Marketing automation software can

Learn more

The More Often You Publish Blog Content, the More Leads You’ll Get

The More Often You Publish Blog Content, the More Leads You’ll Get

0 comments

With a high correlation between publishing frequency and web traffic and leads, you need to publish blog content more often to boost lead generation efforts. Here are Fronetics, most of our clients are sales-driven. If a client’s business goals include earning leads, we are sure to align the client’s content strategy with that objective. One

Learn more

4 Things Your Business Should Do in Light of Facebook News Feed Changes

4 Things Your Business Should Do in Light of Facebook News Feed Changes

0 comments

Users will see less content from businesses, brands, and media, so you need to adjust your strategy to appear on your followers’ Facebook News Feed. Mark Zuckerberg once again rocked the world on January 11 — at least for businesses — when he announced that Facebook News Feed was evolving to include less public content,

Learn more

Writing for SEO: Topic Clusters and Pillar Content (NOT Keywords)

Writing for SEO: Topic Clusters and Pillar Content (NOT Keywords)

0 comments

Using topic clusters and pillar content instead of trying to rank for a short list of keywords will boost your search engine rankings and improve user experience. This week, in our ongoing Writing for SEO series, we’re looking at topic clusters and pillar content. Our previous two posts explored how search engines are changing, and

Learn more

Writing for SEO: People Are Changing How They Search

Writing for SEO: People Are Changing How They Search

0 comments

Those writing for SEO need to be conscious of how users are being more conversational in their search queries and how search engines are analyzing phrases over keywords. This is part two of a four-part series about writing for SEO for supply chain marketers. Last week, we kicked off our Writing for SEO series by

Learn more

Writing for SEO: Search Engines Are Changing

Writing for SEO: Search Engines Are Changing

0 comments

In part one of a four-part series on writing for SEO, we address how search engines and the search landscape have changed recently. Content marketing has seen a lot of changes in the past few years. These changes are largely results of the rapidly evolving search landscape, as well as a seismic shift in the

Learn more

Vote for the Top Logistics and Supply Chain Blogs of 2018

Vote for the Top Logistics and Supply Chain Blogs of 2018

0 comments

It’s time to cast your vote for the top logistics and supply chain blogs of 2018! We love hearing about your favorite logistics and supply chain blogs. We’re conducting our 4th annual survey to uncover the top industry blogs of 2018. Help us by voting for your favorite. Responses will be collected through Friday, January

Learn more

Top 10 Content Marketing Posts 2017

Top 10 Content Marketing Posts 2017

0 comments

Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers are increasingly seeing the value of content marketing. It is the most cost-effective method to earn leads and sales because it takes into account the way modern B2B buyers are making purchasing decisions

Learn more

Content Marketing Trends for 2018 Supply Chain & Logistics Marketers Need to Know

Content Marketing Trends for 2018 Supply Chain & Logistics Marketers Need to Know

0 comments

Companies in the supply chain and logistics industries should take note of these 4 trends that are gaining traction as we move into 2018. Joe Pulizzi of the Content Marketing Institute recently revealed his predictions for the biggest trends in content marketing for 2018. As the founder of CMI, Pulizzi dedicates his time discussing how

Learn more

Facebook Introduces Explore Feed, Twitter Adds Self-Serving Advertising, and More Social Media News

Facebook Introduces Explore Feed, Twitter Adds Self-Serving Advertising, and More Social Media News

0 comments

Also in social media news November 2017: Snapchat opens conversation tracking “Snap Pixels,” Facebook links Messenger to your News Feed Ads, and Instagram Stories hits 300 million daily active users. The holidays have everyone thinking about shopping and meal planning, but social media is staying focused on expanding and improving. There’s been a big push

Learn more

Can You Measure Brand Awareness? Yes!

Can You Measure Brand Awareness? Yes!

0 comments

Measuring brand awareness has been notoriously difficult. But these 4 metrics can help you evaluate if potential customers are encountering your content. Companies work hard to get their products and services out into the world. It’s a key step in gaining exposure among potential customers and earning new business. This process is called brand awareness,

Learn more

1-1011-20212223…31-4041-44
Subscribe to our blog
Categories
Contact Us

P.O. Box 593
Newburyport, MA 01950

978-499-9988
[email protected]

Our Brands
© 2023 · Fronetics