YouTube creators focus on audience engagement, as opposed to branding, which helps them organically grow an authentic loyal following. I recently watched a video from Truly Social President and Founder Tara Hunt about the genius of YouTube creators. She offers truly valuable insight into why people with little technology and resources have been more successful
In April’s social media news, changes are coming down the pike for Google, LinkedIn, Facebook, and Instagram. April has been an interesting month for social media news. Google, LinkedIn, Facebook, and Instagram all announced changes to their core products that will affect businesses using these platforms for social engagement and/or advertising. Make sure you’re following
Use this checklist to make sure your marketing emails don’t end up in your customers and prospects’ spam folders. When celebrities make the headlines, it’s normally for far more salacious reasons than a patent award. But for Kevin Spacey and his longtime producing partner Dana Brunetti, that’s exactly what’s got people talking. The pair was
Your company should consider your ideal customer, your competitors, and your content before choosing which social media channels to use. Facebook! Twitter! LinkedIn! YouTube! The number of social media channels is astounding – and growing daily. Knowing which your business should be on can be daunting. Here is what to consider when determining which social
Social media gives you access to aspirational customers and their networks, a benefit that can’t be quantified in dollars. One of the trickiest things about implementing a social media strategy is that success can be difficult to measure. While most professionals acknowledge that a social media marketing presence is important, it’s hard to make a
Interesting, original content is central to brand building for the supply chain and beyond. What do Donald Trump, Kim Kardashian West, and Dan Rather have in common? Like ‘em or hate ‘em, they’ve each amassed an enormous organic following on social media. It doesn’t matter when or where they post it; these celebrities have proven
Create videos that provide answers and convey your mission, and viewers will come. I know what you’re thinking: Videos are a great marketing tactic for certain niches, but not the supply chain. Who would want to watch my videos? What would I even make a video about? Here’s the thing. Video is the most popular
Are your marketing emails annoying your customers and prospects? We’ve all felt it: the visceral annoyance on opening an email — because it’s the fifth one from the same company in two days, or because it’s packed with hyperbole or an off-putting sales pitch. As it turns out, recent research has shown that this reaction
Try these out-of-the-box ideas for content and other tactics that can help you generate leads. Generating new leads and growing your business is imperative to a business’s viability. Referrals from current customers are a strong option for growth, but often they aren’t enough to keep a business thriving. Generating leads is tough work. Creating cold
United Airlines failed to apply emotional intelligence to its social media management and will continue to suffer the consequences. The recent #LeggingsGate controversy — in which a United Airlines gate agent refused to allow two young girls flying on friends-and-family tickets to board a flight because they were wearing leggings, which violated company dress code —
Follow these four steps after the trade show to ensure you’re getting the most out of your lead generation efforts. This is the third installment in our three-part series about generating leads around a trade show. After some busy days, the trade show has finally wrapped up. It is easy to get caught up with
Follow these four steps during the trade show to ensure you’re getting the most out of your lead generation efforts. This is the second installment in our three-part series about generating leads around a trade show. As you enter the convention center, you feel confident in your preparation for the trade show. You have been
