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Digital and content marketing for the logistics and supply chain industries
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5 Things Companies Should Learn from YouTube Creators about Video

5 Things Companies Should Learn from YouTube Creators about Video

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YouTube creators focus on audience engagement, as opposed to branding, which helps them organically grow an authentic loyal following. I recently watched a video from Truly Social President and Founder Tara Hunt about the genius of YouTube creators. She offers truly valuable insight into why people with little technology and resources have been more successful

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Google’s New Ad Blocker, LinkedIn’s Trending Storylines, and More Social Media News

Google’s New Ad Blocker, LinkedIn’s Trending Storylines, and More Social Media News

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In April’s social media news, changes are coming down the pike for Google, LinkedIn, Facebook, and Instagram. April has been an interesting month for social media news. Google, LinkedIn, Facebook, and Instagram all announced changes to their core products that will affect businesses using these platforms for social engagement and/or advertising. Make sure you’re following

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Kevin Spacey and Dana Brunetti Want to Mark You as Spam

Kevin Spacey and Dana Brunetti Want to Mark You as Spam

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Use this checklist to make sure your marketing emails don’t end up in your customers and prospects’ spam folders. When celebrities make the headlines, it’s normally for far more salacious reasons than a patent award. But for Kevin Spacey and his longtime producing partner Dana Brunetti, that’s exactly what’s got people talking. The pair was

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Which Social Media Channels Should Your Supply Chain Company Use?

Which Social Media Channels Should Your Supply Chain Company Use?

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Your company should consider your ideal customer, your competitors, and your content before choosing which social media channels to use. Facebook! Twitter! LinkedIn! YouTube! The number of social media channels is astounding – and growing daily. Knowing which your business should be on can be daunting. Here is what to consider when determining which social

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Measure Social Media Success in Terms of Potential, not Dollar Amount

Measure Social Media Success in Terms of Potential, not Dollar Amount

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Social media gives you access to aspirational customers and their networks, a benefit that can’t be quantified in dollars. One of the trickiest things about implementing a social media strategy is that success can be difficult to measure. While most professionals acknowledge that a social media marketing presence is important, it’s hard to make a

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Trump, Kardashian West, and Rather: Lessons for Content Creators

Trump, Kardashian West, and Rather: Lessons for Content Creators

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Interesting, original content is central to brand building for the supply chain and beyond. What do Donald Trump, Kim Kardashian West, and Dan Rather have in common? Like ‘em or hate ‘em, they’ve each amassed an enormous organic following on social media. It doesn’t matter when or where they post it; these celebrities have proven

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Yes, Video Can Work for the Supply Chain

Yes, Video Can Work for the Supply Chain

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Create videos that provide answers and convey your mission, and viewers will come. I know what you’re thinking: Videos are a great marketing tactic for certain niches, but not the supply chain. Who would want to watch my videos? What would I even make a video about? Here’s the thing. Video is the most popular

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Three Marketing Email Crimes to Avoid

Three Marketing Email Crimes to Avoid

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Are your marketing emails annoying your customers and prospects? We’ve all felt it: the visceral annoyance on opening an email — because it’s the fifth one from the same company in two days, or because it’s packed with hyperbole or an off-putting sales pitch. As it turns out, recent research has shown that this reaction

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10 Creative Ways to Generate Leads with Content and Beyond

10 Creative Ways to Generate Leads with Content and Beyond

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Try these out-of-the-box ideas for content and other tactics that can help you generate leads. Generating new leads and growing your business is imperative to a business’s viability. Referrals from current customers are a strong option for growth, but often they aren’t enough to keep a business thriving. Generating leads is tough work. Creating cold

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#LeggingsGate: The Importance of Emotional Intelligence in Social Media Management

#LeggingsGate: The Importance of Emotional Intelligence in Social Media Management

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United Airlines failed to apply emotional intelligence to its social media management and will continue to suffer the consequences. The recent #LeggingsGate controversy — in which a United Airlines gate agent refused to allow two young girls flying on friends-and-family tickets to board a flight because they were wearing leggings, which violated company dress code —

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Lead Generation Strategy: After the Trade Show

Lead Generation Strategy: After the Trade Show

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Follow these four steps after the trade show to ensure you’re getting the most out of your lead generation efforts. This is the third installment in our three-part series about generating leads around a trade show. After some busy days, the trade show has finally wrapped up. It is easy to get caught up with

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Lead Generation Strategy: Attending the Trade Show

Lead Generation Strategy: Attending the Trade Show

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Follow these four steps during the trade show to ensure you’re getting the most out of your lead generation efforts. This is the second installment in our three-part series about generating leads around a trade show. As you enter the convention center, you feel confident in your preparation for the trade show. You have been

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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