There are a staggering number of outlets available for consumers to search for products and services. From Google, Yahoo and Bing to Angie’s List or Craigslist to Facebook or Pinterest, people are spending much more time online researching before making a purchasing decision. While many businesses may have an excellent track record within their industry,
This post was originally published on DC Velocity. Social technologies offer business enormous potential – potential to unlock value and to increase productivity. How enormous is this potential? The McKinsey Global Institute (MGI) looked at four sectors (consumer packaged goods, consumer financial services, professional services, and advanced manufacturing) in the United States, Germany, United Kingdom,
demand generation infographic
Despite the considerable amount of attention paid to demand generation, many companies (including some companies actively employing a demand generation strategy) do not have a clear understanding of what demand generation actually is. When asked to define demand generation, a common response is: the generation of demand. Another common response: a marketing strategy. An honest
This article was originally published on DC Velocity. A recent study conducted by the Corporate Executive Board’s (CEB) Marketing Leadership Council found that the average customer progresses nearly 60 percent of the way through the purchase decision-making process before engaging with a sales rep. Where are customers looking for and finding information? Customers are turning
This article also appeared on DC Velocity. Research conducted by Adrian Gonzalez, founder and president of Adelante SCM, found that 30 percent of respondents (supply chain professionals) reported that their companies block access to social media sites. One of the reasons for the lack of participation in social media by these companies is likely due
Getting 10,000 hits a week on your website may be huge accomplishment for your business (and it is), but if at the end of the week none of those hits turn into a lead how do you measure your business’ success? Knowing which metrics you need to be paying attention to is a crucial task for
There is much more than meets the eye when it comes to social media marketing. From expanding corporate communications to learning valuable information about consumers, social media has benefits that help businesses grow and expand their reach. Here are four powerful reasons why your business needs to incorporate social media into your marketing strategy: 1.
Social media and social media technologies have rapidly changed the way companies do business across every type of industry. Social media brings businesses closer to their customers, provides a platform for communication and building thought leadership, and when executed properly it can help drive business and provide a significant return on investment. Businesses that ignore
Not too long ago I did not use Twitter and I relished being able to say that I had never sent a Tweet. I believed Twitter was not applicable to me – I don’t follow celebrity gossip and whereabouts, I don’t like the idea of sharing my personal thoughts and experiences with 232 million strangers,
First impressions are no longer face to face. Rather, a first impression is now comprised of information which can be gathered via a quick search of the Internet. A first impression can be, for example, inclusive of your LinkedIn and Facebook pages, your personal blog, your Instagram page, your Twitter account, your Klout score, your
