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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Video
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    • Sales Enablement
  • Results
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Cerasis talks content marketing and social media

May 6, 2014 2 comments

This is the first in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis.  Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. The purpose of this series of blog posts is to give others in our industry and especially those in the manufacturing industry,

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Social Media and Content Marketing Works, Just Ask Freight Logistics Company Cerasis

April 30, 2014 0 comments

By launching a new digital, social media, and content marketing strategy, Cerasis saw a big, positive impact on its bottom line. Companies within the manufacturing, supply chain, logistics, transportation, distribution and freight industries have been slow to create and execute digital, social media, and content marketing strategies.  The primary reason: a lack of understanding of the

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It’s not all about you. Why content curation matters.

April 29, 2014 1 comments

Content will help you grow your business; by creating and distributing valuable and relevant content in a strategic and consistent manner you can drive profitable customer action.  But, it’s not all about you.  It’s not all about the content you and/or your business creates.  Here’s why content curation is an essential component of a successful

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10 free tools to help you measure your social media ROI

April 16, 2014 0 comments

For every blog post, tweet, and Facebook update, you should ask yourself: Who is listening? Without a comprehensive social media strategy, your message may be getting lost in the chatter. There are a number of tools that will help you monitor your online influence and, effectively, make the necessary adjustments to ensure your efforts are

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11 steps to a content strategy

April 15, 2014 0 comments

  When it comes to content, a strategy is essential for success   A 2014 study found that 93 percent of B2B marketers use content marketing and that there is a significant difference in the effectiveness of content marketing if a strategy is in place – 60 percent of companies who have a documented content strategy in

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What you need to know about social media ROI

April 10, 2014 0 comments

Return on investment (ROI) is not a metric which is well suited to measuring the value participating in social media can bring to a company.  And, unfortunately, there is no distinct metric or formula that can completely capture the impact, value, and ramifications of participating.  Because of this, many companies choose not to participate in

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Content is king, but distribution is queen and she wears the pants

April 7, 2014 3 comments

Content is king.  By creating and distributing valuable and relevant content in a strategic and consistent manner you will be able to create demand for your products and services and will be able to drive profitable customer action.  That being said, while content is king, content doesn’t go far (actually it goes nowhere) without distribution. 

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How social media can make David a formidable challenge to Goliath

March 24, 2014 0 comments

3PL provider Coyote Logistics is one of the fastest growing companies in North America. The company’s incredible growth (five-year growth: 3,585 percent) and tenacious spirit has not gone unnoticed. Forbes included Coyote in its list of Most Promising American Companies; Supply & Demand Chain Executive listed Jeff Silver, Coyote CEO, as one of their “Pros

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How demand generation can grow sales

March 18, 2014 0 comments

Rather than focus sales efforts on seeking out prospects and making cold calls re-focus your efforts so that the emphasis is on demand generation. Why?  Demand generation shortens the sales cycle and increases sales opportunities by nurturing and engaging potential customers.  Moreover, demand generation is a commitment to long-term customer relationships. Demand generation builds and

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Google Analytics is a goldmine of information; mine it

March 11, 2014 0 comments

How people access your website and navigate your website can provide you with a lot of information not only about your website’s visitors, but also about your company and the products and services you provide.  Unfortunately, many companies don’t know that this information exists and therefore they leave a wealth of strategic data unexamined.  The

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Innovate faster. Innovate better. Social media as an innovation engine

March 4, 2014 1 comments

Innovation is a powerful way to drive growth.  However, traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth.  The traditional siloed approach to R&D is too insular for today’s rapidly changing economic environment.  Moreover a top-down approach to R&D no longer works given

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3 Reasons Why Your Business Should Use Twitter

February 25, 2014 0 comments

Twitter is one of the more powerful platforms to influence consumers and grow a business. Is your business on Twitter? If not, here are three reasons why your business should be on Twitter: 1.       Be Found When business consumers are searching for products and services, they typically start online.   According to a recent study by Pardot, 72 percent

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