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Digital and content marketing for the logistics and supply chain industries
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10 Tips for Using Instagram for Business

10 Tips for Using Instagram for Business

October 9, 2018 0 comments

Instagram for business is a rising trend. Here’s how to use the platform to connect with your audience in a personal way. Recent research on social media use shows that 66% of brands now use Instagram. It’s the second-most used platform by businesses, up from fourth in 2017. If you’re considering using Instagram for your

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10 Ways to Grow Brand Awareness Quickly

10 Ways to Grow Brand Awareness Quickly

April 2, 2018 0 comments

If you’re looking to increase your brand awareness, and quickly, here are 10 tricks to accelerate your efforts. If you took Psychology 101 in school (or even if you didn’t), you know that people are more likely to buy from brand names they’re familiar with than those they don’t know. This goes for purchasing things

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Top 10 Social Media Analytics Tools

Top 10 Social Media Analytics Tools

March 21, 2018 0 comments

Use these 10 social media analytics tools to measure the success of your social media efforts. Analyzing your social media performance is critical to a successful marketing effort, especially in light of recent changes to Facebook’s News Feed. You need the tools to determine what’s working and what isn’t, as well as the best time

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Facebook Breaks 2 Billion Users, Instagram Crushes Snapchat, and More Social Media News

Facebook Breaks 2 Billion Users, Instagram Crushes Snapchat, and More Social Media News

July 27, 2017 0 comments

In July’s social media news, platforms saw a rise in daily active users and broke records in more than one category. Once thought to be a passing trend, social media is nowhere near slowing down in terms of growth. Next Web reported that India has taken over as the largest audience of Facebook, beating out

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Instagram Stories: How the Supply Chain Can Use Them to Engage Prospects and Customers

Instagram Stories: How the Supply Chain Can Use Them to Engage Prospects and Customers

February 6, 2017 0 comments

Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers and building brand awareness with potential customers. If you haven’t considered using Instagram as part of your social media marketing program, it might be time to change your mind. As of December 2016, Instagram had over 600 million monthly active users, about

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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