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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

Practice doesn’t make perfect. What do we do now?

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“Practice makes perfect.”  This is what we have been told by our parents, our teachers, Malcolm Gladwell, and researchers.  And, as pointed out by Fast Company, “There’s even a Macklemore song about it, so that makes it real.” Here’s the problem – it’s not real.  A 2014 study found that practice doesn’t make perfect.    Instead, reaching

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Why unnovation is a threat to your business

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Connectivity, mobility and accessibility are game changers for business.  Companies that recognize this and adapt accordingly will succeed, companies that don’t will not. Unnovation Olaf Swantee, CEO of EE, calls this refusal to innovate “unnovation” and defines it as the following: If unnovation ever made it into the Oxford English Dictionary, I believe the description

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Here’s what the manufacturing, transportation, and warehousing industries need to know about talent

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According to the 2013 CareerBuilder Candidate Behavior Study,  job seekers looking for a position with the manufacturing, transportation, and warehousing industries are using the internet and social media not only to look for jobs, but also to research companies within these industries. Candidates use the internet and social media throughout their job search The CareerBuilder study looked

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How to create your own social media and content marketing strategy

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This is the second in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis.  Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. #1: What are your Marketing Objectives? The following were the marketing objectives we decided for the Cerasis marketing strategy: Create a consistent marketing program of

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Cerasis talks content marketing and social media

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This is the first in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis.  Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. The purpose of this series of blog posts is to give others in our industry and especially those in the manufacturing industry,

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