outsourcing Archives

The case for outsourcing content marketing at a time of supply chain disruption

Too busy? Don’t want to invest in-house? Here are 4 prime reasons organizations opt to outsource content marketing. No other lead generation tactic is more important to technology marketers than content assets. The new Gartner research — trade shows come in second place — shows the importance of paying heavy attention to how your organization positions itself online. If the Covid-19 repercussions left you no choice but to cut back on marketing or if you have been juggling more than ever, consider

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11 Social Media Automation Mistakes to Avoid Like the Plague

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Automation can make your social media marketing more efficient and effective, allowing you more time to develop and execute other marketing campaigns. Here are 11 social media marketing mistakes to avoid. Social media automation is quite a controversial marketing topic. The critics cry, “Social media is supposed to be social!” The supporters retort, “It’s all

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Digital Marketing for the Supply Chain and Logistics Industries

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Digital marketing for the supply chain has become necessary to position your company to not only be found online, but also to be researched, to be compared, and to be concluded upon. Highlights: Digital marketing uses your website, related social media, and other online industry channels to showcase your industry knowledge and experience. Thought leaders

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For 64% of Marketers, Social Media Management Is Just One of Their Jobs

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Too many supply chain businesses are devoting inadequate resources and personnel to social media management. Let’s be honest. It’s time for the supply chain to start taking social media management seriously. Even when we think we’re embracing the future, too may supply chain companies are stuck in the past when it comes to the way

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Video: 6 Marketing Tasks to Outsource

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Focus on what you do best — and save time and money — by parceling off these 6 marketing tasks to outsource. If you’re anything like me, you’re busy — not-enough-hours-in-the-day busy. We find that supply chain and logistics marketers are some of the most overworked professionals in the industry. One person (or a very

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10 Questions You Should Ask Your Potential Marketing Outsource Partner

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Find the right marketing outsource partner for your business by asking specifically about strategy development, industry experience, and more. More and more supply chain companies are choosing to outsource their marketing, giving them the flexibility to focus on their core business, while leaving marketing to trusted experts. But before you jump into a partnership, it’s

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7 Marketing Tasks Supply Chain and Logistics Companies Should Consider Outsourcing

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Outsourcing doesn’t have to be an all-or-nothing thing. Considering parsing off these marketing tasks based on internal resources and expertise. Everyone needs a little help sometimes. That’s particularly true when it comes to B2B marketing. In fact, 52% of B2B marketers attribute stagnancy in success to not having enough time devoted to their marketing programs,

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Signs It’s Time to Consider Outsourcing Your Marketing

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Take an honest assessment of these 6 areas to see if outsourcing your marketing might be a smart move. Supply chain companies are increasingly open to outsourcing their logistics because it allows them to focus on their core competencies while improving productivity. So why not apply the same rationale to bolster your marketing efforts? Don’t

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Outsourcing Content Marketing: 13 Stats You Should See [Infographic]

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Thinking of outsourcing content marketing? This infographic illustrates how other B2B marketers are handling content creation. Plan. Create. Distribute. Repeat. Does the constant creation of content feel like a drain on your resources? Do you feel like the content you’re publishing isn’t on par with the standards of your business? Do you dread the days

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13 Stats About Outsourcing Content Marketing

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Considering outsourcing some or all of your content marketing? Check out these statistics. Companies turn to content marketing to build brand awareness, generate leads, and drive sales. But the constant creation and distribution of original content can drain an organization’s resources. That’s why many choose to outsource all or some of their content marketing efforts

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Should You Outsource Content Marketing?

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Outsourcing content marketing can cost a fraction of what dedicating in-house resources would — and you’ll get better results. Nobody can do it all, despite what the latest motivational meme tells you. When running your business, it is vital that you focus on where you excel; sticking with your core competency is critical. Essentially, the more

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What’s Preventing Onshoring from Taking Off?

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. There is no easy answer to the burning question why the onshoring movement refuses to truly take off. The issue of onshoring is frequently painted in black and white. While the media often likens the return of companies to the United States from overseas to a stampede, skeptics may be too quick to downplay the positive impact of

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