As the purchasing landscape increasingly skews younger, you need to think about how to improve your visual content to satisfy buyers’ preferences. Highlights: Audiences increasingly prefer visual content. Optimize visual content for search engines by including text. Use graphics to make data pop. Digital natives, who make up the majority of today’s B2B purchasing landscape,
Search engines are constantly changing, but these 5 tips will ensure that supply chain marketers can boost SEO in 2019. Highlights People are changing how they search, and search engines are adapting accordingly. Simple changes to the structure of your site can have a big impact on your search engine rankings. Sites rich in quality
The latest social media statistics show growth of Instagram, more metrics for ROI, social messaging bots, and video content. One thing that always holds true with social media platforms: they are constantly changing. Platforms like Facebook, Instagram, and Twitter have used 2018 to continue this trend of continual growth and improvement. It’s important with all
The latest social media statistics show growth of Instagram, social messaging bots, and video content. We joke around here that one thing that will always stay the same is that social media will always be changing. 2018 has been a remarkable example of that thus far, particularly in regards to platforms like Facebook. Every
Create videos that provide answers and convey your mission, and viewers will come. I know what you’re thinking: Videos are a great marketing tactic for certain niches, but not the supply chain. Who would want to watch my videos? What would I even make a video about? Here’s the thing. Video is the most popular
Improve the reach of your videos with these distribution strategies. This is part three of a three-part series of creating videos for YouTube for businesses. Check out part one, YouTube for Business 101, and part two, Cheap and Easy Tools for Creating YouTube Videos. If you have put the resources into creating videos for your
Get started creating YouTube videos for your business with these easy-to-use tools and ideas for content. This is part two of a three-part series on creating video content for YouTube for businesses. Read part one, YouTube for Business 101, and part three, Seven Ways to Get More Views on Your YouTube Videos. So, you want to
