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Digital and content marketing for the logistics and supply chain industries
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5 Tips to Improve Your Visual Content

5 Tips to Improve Your Visual Content

April 23, 2019 0 comments

As the purchasing landscape increasingly skews younger, you need to think about how to improve your visual content to satisfy buyers’ preferences. Highlights: Audiences increasingly prefer visual content. Optimize visual content for search engines by including text. Use graphics to make data pop. Digital natives, who make up the majority of today’s B2B purchasing landscape,

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5 Tips to Boost SEO for Supply Chain Marketers: Video Short

5 Tips to Boost SEO for Supply Chain Marketers: Video Short

February 13, 2019 0 comments

Search engines are constantly changing, but these 5 tips will ensure that supply chain marketers can boost SEO in 2019.  Highlights People are changing how they search, and search engines are adapting accordingly. Simple changes to the structure of your site can have a big impact on your search engine rankings. Sites rich in quality

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Infographic: 10 Social Media Statistics for B2B Marketers 2018

Infographic: 10 Social Media Statistics for B2B Marketers 2018

August 16, 2018 0 comments

The latest social media statistics show growth of Instagram, more metrics for ROI, social messaging bots, and video content. One thing that always holds true with social media platforms: they are constantly changing. Platforms like Facebook, Instagram, and Twitter have used 2018 to continue this trend of continual growth and improvement. It’s important with all

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10 Social Media Statistics for B2B Marketers 2018

10 Social Media Statistics for B2B Marketers 2018

July 5, 2018 0 comments

The latest social media statistics show growth of Instagram, social messaging bots, and video content.   We joke around here that one thing that will always stay the same is that social media will always be changing. 2018 has been a remarkable example of that thus far, particularly in regards to platforms like Facebook. Every

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Yes, Video Can Work for the Supply Chain

Yes, Video Can Work for the Supply Chain

April 11, 2017 0 comments

Create videos that provide answers and convey your mission, and viewers will come. I know what you’re thinking: Videos are a great marketing tactic for certain niches, but not the supply chain. Who would want to watch my videos? What would I even make a video about? Here’s the thing. Video is the most popular

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Seven Ways to Get More Views on Your YouTube Videos

June 1, 2016 0 comments

Improve the reach of your videos with these distribution strategies. This is part three of a three-part series of creating videos for YouTube for businesses. Check out part one, YouTube for Business 101, and part two, Cheap and Easy Tools for Creating YouTube Videos. If you have put the resources into creating videos for your

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Cheap and Easy Tools for Creating YouTube Videos

May 26, 2016 0 comments

Get started creating YouTube videos for your business with these easy-to-use tools and ideas for content. This is part two of a three-part series on creating video content for YouTube for businesses. Read part one, YouTube for Business 101, and part three, Seven Ways to Get More Views on Your YouTube Videos. So, you want to

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
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Emerging career spotlight: Digital Supply Chain Manager
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