Digital marketing has become essential to creating brand awareness, educating audiences and building credibility with customers. Here are the latest trends for 2019. Highlights: Digital marketing has become essential to creating brand awareness, educating audiences and building credibility and trust with customers. Video is currently the most popular form of content being consumed online today.
Our readers voted Cerasis, Women in Trucking, and Hollingsworth as the top 3 logistics and supply chain blogs of 2019. You voted, and the results are in! Cerasis is your number one favorite blog of the year, with Women in Trucking and Hollingsworth coming in second and third. We love hearing what blogs you enjoy
Also, this month in social media news: Instagram allows posts to multiple accounts; Snapchat shares research on social media use; and YouTube adds new swipe-to-view option. Highlights Facebook and YouTube are making changes that reflect a shift toward the Stories format. Snapchat releases research revealing that users seek different types of content on different social
Supply Chain skills have never been in more demand and the work has never been more interesting. Here’s a look at the best degree for supply chain management. Highlights: Today’s supply chain professionals need to be well-versed in data analysis, presentation skills, negotiation skills, project management skills. Individual career objectives and educational options can help
Knowing the right video distribution channels can go a long way toward driving traffic and getting your content to your target audience. Highlights: An effective video distribution strategy is key to success. Choose video distribution channels that match your marketing goals. Paid ads can give video an extra boost. Video transcript: I’m Christy Lemire, the
Drones and other autonomous technology are actively being utilized in supply chains. Here’s how companies like PINC and Amazon are leveraging this new technology for inventory management. Highlights: Drones and other autonomous technology are actively being utilized today in supply chains. PINC and Amazon are using autonomous technology for inventory management. By implementing new technologies,
Supply chain and logistics companies: here are your key takeaways on digital marketing trends from the Content Marketing Institute’s 2019 survey. Highlights: For 2019, resolve to put your audience first. Building audience trust is crucial. Make sure your content is performing well by keeping pace with changes to search engines. The Content Marketing Institute has
Social media is an ideal way for supply chain and logistics companies to reach their audience. But too many businesses are still making these basic social media mistakes. Highlights Social media only works as a marketing tool if you have a documented strategy. Don’t try to use every popular platform. Find where your target audience
Blogging should be a central part of your content marketing strategy. Here are our top tips for creating and sustaining a successful supply chain blog in 2019. Highlights: Blogging needs to be a central part of your content marketing strategy. Focus on quality over quantity. Make all posts mobile-friendly. It’s the start of a new
Digital marketing for the supply chain has become necessary to position your company to not only be found online, but also to be researched, to be compared, and to be concluded upon. Highlights: Digital marketing uses your website, related social media, and other online industry channels to showcase your industry knowledge and experience. Thought leaders
It’s time for consumers to stand up to tech giants and force them to procure raw materials, used in an ethical and sustainable manner, for smart devices. Highlights: Smart devices have created a dependency on batteries. Blockchain is being considered to track cobalt from its source in the production of lithium ion batteries. The number
With the start of the new year, it’s time to take a breath and get ready for what’s next. Here are five trends in supply chain marketing to expect in 2019. Highlights: People trust people, not ads. Knowing how your customers communicate is key. Personal connection is the key to success. There are a lot
