Also in October’s 2017 social media news: Vimeo is getting in the live streaming game, Instagram doubles its ad dollars, and YouTube will be taking over America’s favorite past time. While the fall season has many of us wrapped up in blankets with flavored lattes, social media sites are spicing things up in lots of
Cities should consider Amazon’s HQ2 search criteria as a roadmap for attracting innovative companies, empowering residents, and driving a healthy local economy. We’re living through a seismic shift in the way business transactions are being conducted. E-commerce is now king. We might be tempted to think the decline of retail equates to business transactions being
Consumers will spend a record $9.1 billion during Halloween 2017. U.S. consumers will take to the retail markets Halloween 2017 and spend a whopping $9.1 billion on Halloween costumes, decorations, candy and more, making it the largest spending for the spooky holiday to date. The National Retail Federation reports that consumers are preparing to be the
Investing in your employees through wages, time and energy can have a big impact on your company’s productivity. Successful companies understand that employees’ job satisfaction and engagement affect productivity. After all, employees are an extension of your business. Keeping them challenged and encouraged is key to their success, as well as the overall success of
Supply chain and logistics executives should be using their celebrity on social media to be the public face of their businesses and an extension of their brands. Here at Fronetics, we talk a lot about the importance of a social media presence for supply chain and logistics businesses. Most companies use social media to build
Use these strategies to help your business generate revenue with content. One of the biggest challenges inherent to content marketing is measuring how writing blog posts and posting on social media equals a revenue stream. I know I write over and over again in this space about how content marketing is one of the most
Google trains new managers in these six areas to make them highly effective leaders. When you think of the word “manager,” you associate it with leadership. (Or, at least, I do.) But the two don’t necessarily go hand in hand. Being a manager is just a position; a leader is something more. Oftentimes the skills
Shippers should be tracking these last-mile metrics to drive down the high cost of last-mile logistics. This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. Using technology to improve last-mile metrics is essential to driving last-mile costs down, but how do shippers know if the technology is helping
As peer recommendation becomes increasingly important to B2B buying decisions, user review sites can make or break a business. How often do you consider going to a much-hyped summer movie but change your mind when a friend shares the terrible Rotten Tomatoes reviews? According to Quartz Media, many a summer movie has proven more “bust”
Of legal obligation, financial incentives, and convenience, what best drives consumers to practice proper e-waste recycling? The United States is a nation of consumers, and there are few things we enjoy more than our electronic gadgets. Unfortunately, for every new device — or upgrade — introduced to the market, there’s an older model that becomes
As peer influence becomes increasingly important in B2B buying decisions, empowering employee brand ambassadors will benefit your bottom line. I recently attended a dinner party where I met a new acquaintance. We talked about our families, our hobbies and, of course, our jobs. She recently started working for a small business about which she was
A hot temper. Moodiness. Micromanagement. These are common traits of a bad leader. What’s the number one reason talented employees quit? Gallop polls show that 50% of employees cite their managers as the reason for leaving. A bad leader can cost your company. And poor leadership at the highest levels of a company can be
