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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Sales Enablement
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YouTube is Helping with Branding, LinkedIn is Creating Geofilters for Your Corporate Events, Facebook is Giving Out Background Details, and More Social Media News

YouTube is Helping with Branding, LinkedIn is Creating Geofilters for Your Corporate Events, Facebook is Giving Out Background Details, and More Social Media News

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Also in October’s 2017 social media news: Vimeo is getting in the live streaming game, Instagram doubles its ad dollars, and YouTube will be taking over America’s favorite past time. While the fall season has many of us wrapped up in blankets with flavored lattes, social media sites are spicing things up in lots of

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How Amazon’s HQ2 Search Could Change Cities for the Better

How Amazon’s HQ2 Search Could Change Cities for the Better

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Cities should consider Amazon’s HQ2 search criteria as a roadmap for attracting innovative companies, empowering residents, and driving a healthy local economy. We’re living through a seismic shift in the way business transactions are being conducted. E-commerce is now king. We might be tempted to think the decline of retail equates to business transactions being

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I’m Only Here for the Boos: Halloween 2017 Supply Chain Infographic

I’m Only Here for the Boos: Halloween 2017 Supply Chain Infographic

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Consumers will spend a record $9.1 billion during Halloween 2017. U.S. consumers will take to the retail markets Halloween 2017 and spend a whopping $9.1 billion on Halloween costumes, decorations, candy and more, making it the largest spending for the spooky holiday to date. The National Retail Federation reports that consumers are preparing to be the

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Investing in Your Employees Can Increase Productivity: Wages, Time and Energy

Investing in Your Employees Can Increase Productivity: Wages, Time and Energy

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Investing in your employees through wages, time and energy can have a big impact on your company’s productivity. Successful companies understand that employees’ job satisfaction and engagement affect productivity. After all, employees are an extension of your business. Keeping them challenged and encouraged is key to their success, as well as the overall success of

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Why Supply Chain and Logistics Executives Should Be Active on Social Media (as Themselves)

Why Supply Chain and Logistics Executives Should Be Active on Social Media (as Themselves)

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Supply chain and logistics executives should be using their celebrity on social media to be the public face of their businesses and an extension of their brands. Here at Fronetics, we talk a lot about the importance of a social media presence for supply chain and logistics businesses. Most companies use social media to build

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How to Generate Revenue with Content for the Supply Chain

How to Generate Revenue with Content for the Supply Chain

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Use these strategies to help your business generate revenue with content. One of the biggest challenges inherent to content marketing is measuring how writing blog posts and posting on social media equals a revenue stream. I know I write over and over again in this space about how content marketing is one of the most

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6 Key Attributes Google Instills in Its New Managers

6 Key Attributes Google Instills in Its New Managers

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Google trains new managers in these six areas to make them highly effective leaders. When you think of the word “manager,” you associate it with leadership. (Or, at least, I do.) But the two don’t necessarily go hand in hand. Being a manager is just a position; a leader is something more. Oftentimes the skills

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Last-Mile Metrics: 11 Metrics to Measure in Last-Mile Logistics

Last-Mile Metrics: 11 Metrics to Measure in Last-Mile Logistics

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Shippers should be tracking these last-mile metrics to drive down the high cost of last-mile logistics. This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. Using technology to improve last-mile metrics is essential to driving last-mile costs down, but how do shippers know if the technology is helping

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User Review Sites Debilitate B2B Businesses Like Rotten Tomatoes Sinks Movies

User Review Sites Debilitate B2B Businesses Like Rotten Tomatoes Sinks Movies

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As peer recommendation becomes increasingly important to B2B buying decisions, user review sites can make or break a business. How often do you consider going to a much-hyped summer movie but change your mind when a friend shares the terrible Rotten Tomatoes reviews? According to Quartz Media, many a summer movie has proven more “bust”

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Incentivizing e-Waste Recycling

Incentivizing e-Waste Recycling

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Of legal obligation, financial incentives, and convenience, what best drives consumers to practice proper e-waste recycling? The United States is a nation of consumers, and there are few things we enjoy more than our electronic gadgets. Unfortunately, for every new device — or upgrade — introduced to the market, there’s an older model that becomes

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Employee Brand Ambassadors Can Influence B2B Buying Decisions

Employee Brand Ambassadors Can Influence B2B Buying Decisions

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As peer influence becomes increasingly important in B2B buying decisions, empowering employee brand ambassadors will benefit your bottom line. I recently attended a dinner party where I met a new acquaintance. We talked about our families, our hobbies and, of course, our jobs. She recently started working for a small business about which she was

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How to Be a Bad Leader: 6 Common Characteristics of Poor Leadership

How to Be a Bad Leader: 6 Common Characteristics of Poor Leadership

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A hot temper. Moodiness. Micromanagement. These are common traits of a bad leader. What’s the number one reason talented employees quit? Gallop polls show that 50% of employees cite their managers as the reason for leaving. A bad leader can cost your company.  And poor leadership at the highest levels of a company can be

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