Social media growth slowed for the first time, but marketers are still set to increase budgets in 2020. Here are three reason why they’re sticking with social. Highlights: Social media promotes engagement, and can be used to reinforce ads and boost their performance. Brands can continually test campaigns on their platform, get immediate results, and
As digital natives flood the purchasing landscape, visual presentation is critical. Our infographic offers tips to improve your visual content to resonate with today’s buyers. Highlights: Visual content can be more easily digestible and compelling than purely text-based content. Optimize your visual content for search engines by accompanying it with searchable text and tags. Keep
Integrating marketing and innovation early in development paves the way for new products to succeed. Highlights: In many organizations, marketing is declining and moving downstream. Innovation needs marketing to be successful, and the earlier marketers are involved, the greater the chances of success. Marketers can help innovations succeed by identifying buyer needs, understanding what makes
Supply Chain Management can boost productivity – and alleviate issues – for companies as they scale. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Awhile ago, we blogged about how more Startups are looking to Supply Chain Management to boost their productivity as
Here are four ways the Amazon effect is shaking up supply chain trends – and why it’s a net positive for the industry. Highlights: More companies will start to tap into the gig economy in the last mile, and Uber-style delivery companies will emerge. To meet growing customer demand, same-day delivery will become increasingly standard.
With the ubiquity of mobile phones and the ease of SMS messaging, text-based marketing holds plenty of potential for supply chain marketers. Highlights: Many of marketers’ hesitations about text-based marketing are based on misconceptions. Research shows that text outperforms email in open and click-through rates. Currently, there’s a competition vacuum as business have been slow
Here are our most-viewed supply chain and logistics blog posts from this year as of July 1, 2019. Throughout the year, we regularly write blog posts to help our readers stay on top of the latest news and trends happening in the supply chain and logistics industries, particularly in regards to digital marketing. We hope
Knowing when and how often to tweet is just as important what you post. Here’s how often your business should be tweeting. Highlights: Be consistent with your tweeting frequency, while keeping content fresh. To determine how often to tweet for your business, experiment with different posting frequencies, and use analytics tools to track your results.
LinkedIn a great place for businesses to make relevant LinkedIn users aware of their brand. However, there are common mistakes that companies make on LinkedIn. LinkedIn is a powerful social network to connect with industry professionals, especially for B2B(business to business). People use LinkedIn to connect with coworkers and industry peers, get business advice, and
Looking for ways to make your morning commute more productive? These 4 podcasts for packaging and supply chain professionals are on our must-listen list. Highlights: Download podcast episodes for on-the-go access to innovations, insights, and analysis from leading industry figures. Talking Logistics with Adrian Gonzalez is both highly approachable and insightful. SupplyChainBrain’s episode on Trends
The global Supply chain provides goods faster and more efficiently than ever before. Here are the top supply chain skills for one of the most important industries: manufacturing. Highlights: Sitting at the intersection of raw materials acquisition and distribution of finished goods, manufacturing is one of the most crucial functions within the global Supply Chain.
Participating in social media is increasingly important for businesses in the supply chain. Here are the 3 steps to proving social media ROI. Highlights: It may seem obvious, but too many businesses approach social media marketing with vague goals or none at all. Once you’ve set your goals and identified your key metrics, it’s time to implement