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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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10 B2B Marketing Stats from Chief Marketer’s 2019 Outlook

10 B2B Marketing Stats from Chief Marketer’s 2019 Outlook

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The biggest challenges for B2B marketing, according to a recent report? Finding leads that convert and engaging the right target audience. Highlights: Measuring social media ROI is a challenge for 58% of respondents, and 39% report that proving ROI is the biggest hurdle to securing C-suite buy-in. Only 23% of brands have a dedicated social

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Facebook Updates Stories, LinkedIn Adds New Audience Insights, and More Social Media News for August 2019

Facebook Updates Stories, LinkedIn Adds New Audience Insights, and More Social Media News for August 2019

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Also this month in social media news: Facebook adds Instagram scheduling to Creator Studio and Twitter launches 6-second video ad bidding. Highlights: Facebook is adding an easy option for users to create a still-image slideshow in its Stories feature. LinkedIn’s new audience engagement insights will offer improved audience discovery, content recommendations, and industry benchmarking. Marketers

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8 Marketing Acronyms Supply Chain Marketers Need to Know

8 Marketing Acronyms Supply Chain Marketers Need to Know

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Being aware of the marketing acronyms being discussed on the internet is key to staying up with the latest digital marketing trends and ideas. Highlights: Key performance indicators (KPIs) are the metrics you determine to be most important in measuring the success of a digital marketing campaign. All-important search engine optimization (SEO) is what allows

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Video: 3 Reasons Digital Marketers are Sticking With Social

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Social media growth slowed for the first time, but marketers are still set to increase budgets in 2020. Here are three reason why they’re sticking with social. Highlights: Social media promotes engagement, and can be used to reinforce ads and boost their performance. Brands can continually test campaigns on their platform, get immediate results, and

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Infographic: 5 Tips to Improve Your Visual Content for Supply Chain Marketers

Infographic: 5 Tips to Improve Your Visual Content for Supply Chain Marketers

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As digital natives flood the purchasing landscape, visual presentation is critical. Our infographic offers tips to improve your visual content to resonate with today’s buyers. Highlights: Visual content can be more easily digestible and compelling than purely text-based content. Optimize your visual content for search engines by accompanying it with searchable text and tags. Keep

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Why Your Business Should Be Integrating Marketing and Innovation Upstream

Why Your Business Should Be Integrating Marketing and Innovation Upstream

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Integrating marketing and innovation early in development paves the way for new products to succeed. Highlights: In many organizations, marketing is declining and moving downstream. Innovation needs marketing to be successful, and the earlier marketers are involved, the greater the chances of success. Marketers can help innovations succeed by identifying buyer needs, understanding what makes

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How Supply Chain Management Can Make or Break a High-Growth Company

How Supply Chain Management Can Make or Break a High-Growth Company

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Supply Chain Management can boost productivity – and alleviate issues – for companies as they scale. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Awhile ago, we blogged about how more Startups are looking to Supply Chain Management to boost their productivity as

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The Amazon Effect: 4 Ways the Retail Giant Could Continue Disrupting Supply Chain Trends

The Amazon Effect: 4 Ways the Retail Giant Could Continue Disrupting Supply Chain Trends

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Here are four ways the Amazon effect is shaking up supply chain trends – and why it’s a net positive for the industry. Highlights: More companies will start to tap into the gig economy in the last mile, and Uber-style delivery companies will emerge. To meet growing customer demand, same-day delivery will become increasingly standard.

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Should You Consider Text-Based Marketing?

Should You Consider Text-Based Marketing?

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With the ubiquity of mobile phones and the ease of SMS messaging, text-based marketing holds plenty of potential for supply chain marketers. Highlights: Many of marketers’ hesitations about text-based marketing are based on misconceptions. Research shows that text outperforms email in open and click-through rates. Currently, there’s a competition vacuum as business have been slow

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Top 10 Supply Chain and Logistics Blog Posts of 2019 (Thus Far)

Top 10 Supply Chain and Logistics Blog Posts of 2019 (Thus Far)

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Here are our most-viewed supply chain and logistics blog posts from this year as of July 1, 2019. Throughout the year, we regularly write blog posts to help our readers stay on top of the latest news and trends happening in the supply chain and logistics industries, particularly in regards to digital marketing. We hope

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Infographic: This is How Often to Tweet for Your Business

Infographic: This is How Often to Tweet for Your Business

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Knowing when and how often to tweet is just as important what you post. Here’s how often your business should be tweeting. Highlights: Be consistent with your tweeting frequency, while keeping content fresh. To determine how often to tweet for your business, experiment with different posting frequencies, and use analytics tools to track your results.

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The 8 Worst Ways to Use LinkedIn for Business

The 8 Worst Ways to Use LinkedIn for Business

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LinkedIn a great place for businesses to make relevant LinkedIn users aware of their brand. However, there are common mistakes that companies make on LinkedIn. LinkedIn is a powerful social network to connect with industry professionals, especially for B2B(business to business). People use LinkedIn to connect with coworkers and industry peers, get business advice, and

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