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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
    • Strategy
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    • Sales Enablement
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Top Podcasts for Packaging and Supply Chain Professionals

Top Podcasts for Packaging and Supply Chain Professionals

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Looking for ways to make your morning commute more productive? These 4 podcasts for packaging and supply chain professionals are on our must-listen list. Highlights: Download podcast episodes for on-the-go access to innovations, insights, and analysis from leading industry figures. Talking Logistics with Adrian Gonzalez is both highly approachable and insightful. SupplyChainBrain’s episode on Trends

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Which Manufacturing Supply Chain Skills are in Highest Demand?

Which Manufacturing Supply Chain Skills are in Highest Demand?

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The global Supply chain provides goods faster and more efficiently than ever before. Here are the top supply chain skills for one of the most important industries: manufacturing. Highlights: Sitting at the intersection of raw materials acquisition and distribution of finished goods, manufacturing is one of the most crucial functions within the global Supply Chain.

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Video: Three Steps to Prove Social Media ROI

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Participating in social media is increasingly important for businesses in the supply chain. Here are the 3 steps to proving social media ROI. Highlights: It may seem obvious, but too many businesses approach social media marketing with vague goals or none at all. Once you’ve set your goals and identified your key metrics, it’s time to implement

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How Social Media Analytics Are Failing in An Increasingly Visual Climate

How Social Media Analytics Are Failing in An Increasingly Visual Climate

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As the internet is increasingly dominated by visual content, social media analytics are failing to keep up. Highlights: Most social media analytics tools are purely text-based. Even tools that analyze images are costly and offer limited insights. We predict that machine learning capabilities will improve and the gap between analytics capability and brands’ needs will

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10 Ways to Reduce Your Website Bounce Rate

10 Ways to Reduce Your Website Bounce Rate

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The percentage of visitors that stay on your site is key to lead conversion and search engine rankings. Here are our top tips to reduce your website bounce rate. Highlights: A high bounce rate will compromise your site’s search engine rankings. Slow website load times are a major cause of bounces. Publish high-quality, visually appealing

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Never Need to Know: a Work-Life Balance

Never Need to Know: a Work-Life Balance

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A new LinkedIn post takes a refreshing look at achieving a work-life balance for working parents. The article has been shared all over social media begging the question: does your office need to know? The New York Times reported that more and more couples are choosing to have smaller families due to economic factors. Let’s

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Infographic: 10 of the Best Social Media Analytics Tools (and How They Can Help Your Business)

Infographic: 10 of the Best Social Media Analytics Tools (and How They Can Help Your Business)

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An effective social media strategy requires data. Here are our 10 favorite social media analytics tools to empower you with insights that will boost your social media game. Highlights: Hootsuite and Sprout Social are all-around social media management tools that offer analytics. Google Analytics is an overall powerhouse tool to track the performance of all

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5 Books for Supply Chain Professionals to Read This Year

5 Books for Supply Chain Professionals to Read This Year

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Here are 5 books for supply chain professionals to gain insights about the industry and leadership practices. Highlights: There’s no substitute for the in-depth analysis and explanation made possible by the long-format of a book. Leadership and professional growth means learning from the perspectives and insights of others. This year’s list includes works by Richard

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How to Leverage Social Media for the Robotics Industry

How to Leverage Social Media for the Robotics Industry

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When it comes to digital marketing, social media is here to stay. Here’s our four-step guide to leveraging social media for the robotics industry. Highlights: Having a documented strategy is key to reap the benefits of social media marketing. Define your audience and establish concrete goals for social media campaigns. Set metrics and use data

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Infographic: 3 Google Analytics Reports You Should Be Running to Convert More Leads

Infographic: 3 Google Analytics Reports You Should Be Running to Convert More Leads

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These Google Analytics reports are crucial to understanding the visitors who are browsing your website and how you are more likely to get them to convert. Highlights: Audience reports tell you who is visiting your website. Acquisition reports convey how are users getting to your website. Behavior reports show what visitors are doing on your

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Top Tools to For Measuring Brand Awareness

Top Tools to For Measuring Brand Awareness

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Measuring brand awareness is a notoriously difficult task. Here are our favorite tools to help you refine your efforts. Highlights: Tools for measuring brand awareness fall into two categories: social analytics tools and social mention tools. Our top 3 social analytics tools: Qualtrics, Ahrefs, and Brandwatch. Our top 3 social mentions tools: Netvibes, Mention, and

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Video: 4 Ways Social Listening Can Boost SEO

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Social listening describes the process of scanning online platforms to find the sentiment around your brand. Here are 4 ways that social listening can boost SEO. Highlights: Social listening describes the process of scanning social media platforms, blogs, news websites and other digital forums to find the mention of any keywords. Regularly monitoring the sentiment

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