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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
Using Analytics to Align Sales and Marketing Teams

Using Analytics to Align Sales and Marketing Teams

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Supply chain companies are increasingly recognizing the need to align sales and marketing teams through the use of analytics. Highlights: Sales and marketing alignment can be aided by analytics tools. A content audit can ensure sales has relevant material for every stage of the buyer’s journey. Digital Asset Management Software acts as a unified repository

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Top 8 Professionals to Follow on LinkedIn for the Supply Chain

Top 8 Professionals to Follow on LinkedIn for the Supply Chain

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LinkedIn is a powerhouse B2B social media network and an ideal place for gaining industry insight. Here are 8 must-follow professionals on LinkedIn for the supply chain. Highlights: 94% of B2B marketers are using LinkedIn to distribute content. With its publishing platform, LinkedIn lets users create long-form content. Follow industry thought leaders to fill your

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The Best Time to Post on Social Media: the Science – Video Short

The Best Time to Post on Social Media: the Science – Video Short

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Recent research aims to get the bottom of the biology behind social media engagement. There’s now scientific evidence to support the best time to post on social media. Highlights: Researchers from Notre Dame have linked optimal social media post timing with human circadian rhythms. Emotional content performs best in the mornings. For think-pieces, afternoon is

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Infographic: The Beneifts of Digital Maturity

Infographic: The Beneifts of Digital Maturity

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As the performance gap between high and low digitally achieving companies widens, taking steps toward digital maturity is increasingly important. Highlights: Increasingly, digital maturity is a predictor of overall market success. Benefits include reduced costs and time to market and improved product quality and customer satisfaction. Companies at any stage of digital maturity can take

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Watch Us: Fronetics Joining Instagram Stories

Watch Us: Fronetics Joining Instagram Stories

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Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers, and we’re joining the fun. We’ve written extensively about the benefits of using Instagram as a part of your social media strategy. And, though we’ve been active on Instagram for over two years, we’re now taking on Instagram Stories. Instagram Stories are

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This Should Be Materials-Handling Marketers’ Top Priority When Publishing Blog Content

This Should Be Materials-Handling Marketers’ Top Priority When Publishing Blog Content

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Putting your audience’s informational needs first when publishing blog content is the only way to guarantee success in the modern marketing landscape. Highlights: Audiences are increasingly ignoring promotional messaging. Buyers are seeking value from vendors outside the sales funnel. Information is your best asset — publish what you know. The latest industry research from the

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Video: How to Measure Brand Awareness in the Packaging Industry

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Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Highlights: Use tools, like SharedCount, to track the number of times a piece of your content has been shared across different social media platforms. Use the analytics from blog

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Top 5 Tools to Determine the Best Time to Post on Social Media

Top 5 Tools to Determine the Best Time to Post on Social Media

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When it comes to social media, timing is everything. These 5 tools will help you determine the best time to post on social media for your business. Highlights: Social media is playing an increasing role in B2B purchasing decisions. Even if you’re posting great content, if you’re doing it at the wrong times, you’re losing

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Robotics and the First Mile: The Impact of Automation on Materials Handling: Video Short

Robotics and the First Mile: The Impact of Automation on Materials Handling: Video Short

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As automation technologies become increasingly sophisticated, companies throughout the supply chain are realizing the beneficial impact of automation on materials handling. Highlights: Manufacturers of automation technologies are predicted to grow significantly over the next 5 years. Automating the “first mile” of the supply chain helps reduce labor challenges and leads to increased productivity. Robotics technologies

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Infographic: 3 Questions Manufacturers Ask about Social Media (and Our Answers)

Infographic: 3 Questions Manufacturers Ask about Social Media (and Our Answers)

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We get many queries from manufacturers about social marketing — mostly, why and how should I use it — so here are our answers to the most-popular questions manufacturers ask about social media. Highlights: Facilitate networking opportunities, thought leadership, and prospect/client relationships. Consider using popular platforms like YouTube and Instagram to engage users and drive

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Will Artificial Intelligence Replace Manual Content Creation?

Will Artificial Intelligence Replace Manual Content Creation?

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Artificial intelligence is reshaping the way we live and do business. But can robots replace humans when it comes to content creation? Highlights Artificial intelligence is already creating content. Some analysts predict that human writers will become obsolete in time. At least for now, there are aspects of human-generated content that robots can’t replicate. What

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5 Tips to Improve Your Visual Content

5 Tips to Improve Your Visual Content

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As the purchasing landscape increasingly skews younger, you need to think about how to improve your visual content to satisfy buyers’ preferences. Highlights: Audiences increasingly prefer visual content. Optimize visual content for search engines by including text. Use graphics to make data pop. Digital natives, who make up the majority of today’s B2B purchasing landscape,

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