supply chain marketing Insights
Industry Marketing News + Insights
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When ‘Big Data’ Should be ‘Small Data’
"[Companies] don't know how to manage it, analyze it in ways that enhance their understanding, and then make changes in response to new insights… they don't magically develop those competencies just because they've invested in high-end analytics tools." -You May Not...
When ‘Big Data’ Should be ‘Small Data’
"[Companies] don't know how to manage it, analyze it in ways that enhance their understanding, and then make changes in response to new insights… they don't magically develop those competencies just because they've invested in high-end analytics tools." -You May Not...
Pay Your Employees to Quit. It Actually Pays Off.
Here's why paying out actually pays off. Contract buyouts within the sports and business worlds aren’t exactly a novel approach to making personnel changes. But what about paying employees — employees who don’t have contracts and haven’t yet earned further...
Pay Your Employees to Quit. It Actually Pays Off.
Here's why paying out actually pays off. Contract buyouts within the sports and business worlds aren’t exactly a novel approach to making personnel changes. But what about paying employees — employees who don’t have contracts and haven’t yet earned further...
Save Your Farewells and Increase Employee Retention
Losing an employee is expensive. Here are 5 strategies to improve employee retention. The cost of replacing an employee can range anywhere from 50 to 400 percent of an employee’s annual salary according to the Society of Human Resources Management. Meanwhile, The US...
Save Your Farewells and Increase Employee Retention
Losing an employee is expensive. Here are 5 strategies to improve employee retention. The cost of replacing an employee can range anywhere from 50 to 400 percent of an employee’s annual salary according to the Society of Human Resources Management. Meanwhile, The US...
25 Ways to Generate More Leads Using Social Media
How your business can use social media to generate leads. Leads are essential to the growth of your business, and your marketing strategy is built around finding and connecting with leads. So when 92% of all marketers indicate that their social media efforts have...
25 Ways to Generate More Leads Using Social Media
How your business can use social media to generate leads. Leads are essential to the growth of your business, and your marketing strategy is built around finding and connecting with leads. So when 92% of all marketers indicate that their social media efforts have...
Using Digital and Social Media to Energize the Tired Trade Show
Integrate digital and social media practices into trade show routines to increase leads to drive profitable customer action. The world became enchanted by the Koh-i-Noor diamond in 1851 when Queen Victoria opened the Great Exhibition at the Crystal Palace in London....
Using Digital and Social Media to Energize the Tired Trade Show
Integrate digital and social media practices into trade show routines to increase leads to drive profitable customer action. The world became enchanted by the Koh-i-Noor diamond in 1851 when Queen Victoria opened the Great Exhibition at the Crystal Palace in London....
The Dos and Don’ts of Using Social Media to Drive Innovation
How to use social media as an innovation engine. Innovation is a powerful way to drive growth, but traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth. The emerging...
The Dos and Don’ts of Using Social Media to Drive Innovation
How to use social media as an innovation engine. Innovation is a powerful way to drive growth, but traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth. The emerging...
Social media means business
Companies who are not participating in social media and using social technologies are at a disadvantage; social media means business. In a 2013 article in MIT Sloan Management Review, Gerald C. Kane, Associate Professor at the Carroll School of Management at Boston...
Social media means business
Companies who are not participating in social media and using social technologies are at a disadvantage; social media means business. In a 2013 article in MIT Sloan Management Review, Gerald C. Kane, Associate Professor at the Carroll School of Management at Boston...
Why your supply chain needs to embrace the Internet of Things
The Internet of Things (IoT) “represents the convergence of the physical and digital worlds. Physical objects are equipped with technology that enables the object to send and receive information via fixed-wire or wireless communications links to the Internet, and to...
Why your supply chain needs to embrace the Internet of Things
The Internet of Things (IoT) “represents the convergence of the physical and digital worlds. Physical objects are equipped with technology that enables the object to send and receive information via fixed-wire or wireless communications links to the Internet, and to...
![A different kind of green for the logistics and supply chain industries: St. Patrick’s Day [Infographic]](https://www.fronetics.com/wp-content/uploads/2024/10/St.-Patricks-Day-Infographic-400x250.jpg)
A different kind of green for the logistics and supply chain industries: St. Patrick’s Day [Infographic]
St. Patrick's Day by the numbers. Between 1820 and 1930, nearly 4.5 million Irish immigrants made America their home. They brought with them their love for their home country and thus began a centuries-long annual celebration of all things Irish in America. Today more...
A different kind of green for the logistics and supply chain industries: St. Patrick’s Day [Infographic]
St. Patrick's Day by the numbers. Between 1820 and 1930, nearly 4.5 million Irish immigrants made America their home. They brought with them their love for their home country and thus began a centuries-long annual celebration of all things Irish in America. Today more...
Engagement is a differentiator. Without engagement you are a lurker.
Social lurking doesn't drive value; engagement drives value. To realize the benefits and seize the opportunities afforded by social media, companies need to use the information and intelligence gathered through social listening. Another essential component for...
Engagement is a differentiator. Without engagement you are a lurker.
Social lurking doesn't drive value; engagement drives value. To realize the benefits and seize the opportunities afforded by social media, companies need to use the information and intelligence gathered through social listening. Another essential component for...
Increase revenue through social listening
Social listening creates opportunities. Social listening is the process of monitoring social media to identify and assess what is being said about a company, individual, brand, product, or service. Through social listening you can gain market intelligence and...
Increase revenue through social listening
Social listening creates opportunities. Social listening is the process of monitoring social media to identify and assess what is being said about a company, individual, brand, product, or service. Through social listening you can gain market intelligence and...
8 business lessons from House of Cards
Frank Underwood and his house of cards offers up valuable business lessons. Netflix’s Emmy-winning drama House of Card’s is one of the most binge-watched shows. Two percent of U.S. Netflix subscribers watched the entire 649 minutes of the second season in just over 72...
8 business lessons from House of Cards
Frank Underwood and his house of cards offers up valuable business lessons. Netflix’s Emmy-winning drama House of Card’s is one of the most binge-watched shows. Two percent of U.S. Netflix subscribers watched the entire 649 minutes of the second season in just over 72...
What you need to know about marketing and conversion rates
Different marketing efforts produce different customer conversion rates. Here's what you need to know so you can maximize your marketing efforts. Deciding where to focus your company’s marketing dollars to attract leads and convert them into customers can be a tricky...
What you need to know about marketing and conversion rates
Different marketing efforts produce different customer conversion rates. Here's what you need to know so you can maximize your marketing efforts. Deciding where to focus your company’s marketing dollars to attract leads and convert them into customers can be a tricky...
How often should I blog?
Answering the invariable question: "How often should I blog?" “How often should I blog?” is a question we often get asked. The simple answer is: as often as possible so long as each post is valuable and as long as the quality doesn’t slip. Most people don’t like...
How often should I blog?
Answering the invariable question: "How often should I blog?" “How often should I blog?” is a question we often get asked. The simple answer is: as often as possible so long as each post is valuable and as long as the quality doesn’t slip. Most people don’t like...
Intelligent Technologies Can Be Game Changers for Distribution Centers
As more warehouses and distribution centers turn to intelligent, high-tech solutions, it is important to take advantage of technology to optimize the efficiency and ultimately increase the revenue of your business. Smart technology now stretches into virtually every...
Intelligent Technologies Can Be Game Changers for Distribution Centers
As more warehouses and distribution centers turn to intelligent, high-tech solutions, it is important to take advantage of technology to optimize the efficiency and ultimately increase the revenue of your business. Smart technology now stretches into virtually every...
How to measure blogging ROI
Measuring blogging ROI is crucial to your overall marketing success. Just as with outbound marketing activities, your company’s inbound marketing efforts should be given the same attention when it comes to Return on Investment (ROI) analysis. In fact, companies who...
How to measure blogging ROI
Measuring blogging ROI is crucial to your overall marketing success. Just as with outbound marketing activities, your company’s inbound marketing efforts should be given the same attention when it comes to Return on Investment (ROI) analysis. In fact, companies who...
Avoiding the Growing Pains of Expanding Distribution
Growing in concert with consumer demand, distribution centers are getting bigger. In fact, a 2013 Motorola Warehouse Vision Survey reported that a full thirty-eight percent of respondents would be increasing the size of their warehouses and distribution centers over...
Avoiding the Growing Pains of Expanding Distribution
Growing in concert with consumer demand, distribution centers are getting bigger. In fact, a 2013 Motorola Warehouse Vision Survey reported that a full thirty-eight percent of respondents would be increasing the size of their warehouses and distribution centers over...
What you need to know about content curation
Content curation is an essential component of a marketing strategy. When it comes to creating and executing a successful marketing strategy, content curation is often forgotten. There are two reasons for this: 1) lack of knowledge about what content curation is; and...
What you need to know about content curation
Content curation is an essential component of a marketing strategy. When it comes to creating and executing a successful marketing strategy, content curation is often forgotten. There are two reasons for this: 1) lack of knowledge about what content curation is; and...
![Boston’s snow logistics [Infographic]](https://www.fronetics.com/wp-content/uploads/2024/10/Boston-snow-logistics-400x250.png)
Boston’s snow logistics [Infographic]
The logistics of Boston's snow #snowpocalypse For the past three weeks we have been pretty much like this: shovel, snow blow, tackle commutes, juggle school cancellations, repeat. Charlotte Wilder expressed the sentiments of many when she penned A Breakup Letter to...
Boston’s snow logistics [Infographic]
The logistics of Boston's snow #snowpocalypse For the past three weeks we have been pretty much like this: shovel, snow blow, tackle commutes, juggle school cancellations, repeat. Charlotte Wilder expressed the sentiments of many when she penned A Breakup Letter to...
![Why you need an editorial calendar for your blog [Free template]](https://www.fronetics.com/wp-content/uploads/2024/10/editorial-calendar-template-400x250.jpg)
Why you need an editorial calendar for your blog [Free template]
An editorial calendar is an invaluable tool; it will drive success. When it comes to blogging, you may know what outcomes your company is looking to achieve, but do you have a specific plan to get there? We know post and pray isn’t an effective strategy. Enter...
Why you need an editorial calendar for your blog [Free template]
An editorial calendar is an invaluable tool; it will drive success. When it comes to blogging, you may know what outcomes your company is looking to achieve, but do you have a specific plan to get there? We know post and pray isn’t an effective strategy. Enter...
A Step by Step Guide to Building a Solid Business Blogging Strategy
7 steps to a blogging strategy for your business. Blogging has proved to be a successful marketing strategy for many companies. In fact, a full 82 percent of companies who blog daily day have acquired a customer from their blog. Freight logistics company...
A Step by Step Guide to Building a Solid Business Blogging Strategy
7 steps to a blogging strategy for your business. Blogging has proved to be a successful marketing strategy for many companies. In fact, a full 82 percent of companies who blog daily day have acquired a customer from their blog. Freight logistics company...
How to optimize a blog post
Most businesses don’t optimize blog posts. Here are 7 things you can do to optimize a blog post so you can improve your ranking and attract more visitors. Most businesses don’t optimize blog posts and therefore miss out on ranking and, by extension, organic traffic...
How to optimize a blog post
Most businesses don’t optimize blog posts. Here are 7 things you can do to optimize a blog post so you can improve your ranking and attract more visitors. Most businesses don’t optimize blog posts and therefore miss out on ranking and, by extension, organic traffic...
Four reasons why your business should be blogging
You’ve likely heard it before – your business should be blogging. It’s understandable if it isn’t. Given the finite nature of a single workday, we all face daily pressure to prioritize projects and streamline strategies. But isn’t it true that our priorities should...
Four reasons why your business should be blogging
You’ve likely heard it before – your business should be blogging. It’s understandable if it isn’t. Given the finite nature of a single workday, we all face daily pressure to prioritize projects and streamline strategies. But isn’t it true that our priorities should...
The Push to Reduce Paper in the Distribution Center
Reducing paper in the distribution center is good for business (and trees). Paper isn’t a thing of the past in workplaces, but it probably should be. The reasons go well beyond simply saving trees to an even more compelling argument: it's just better business. A 2014...
The Push to Reduce Paper in the Distribution Center
Reducing paper in the distribution center is good for business (and trees). Paper isn’t a thing of the past in workplaces, but it probably should be. The reasons go well beyond simply saving trees to an even more compelling argument: it's just better business. A 2014...
5 reasons companies in the supply chain and logistics industries should use inbound marketing
Think inbound marketing isn't for the supply chain and logistics industries? Guess again. Here are 5 reasons companies in the supply chain and logistics industries need inbound marketing. Companies within the supply chain and logistics industries tend to disregard...
5 reasons companies in the supply chain and logistics industries should use inbound marketing
Think inbound marketing isn't for the supply chain and logistics industries? Guess again. Here are 5 reasons companies in the supply chain and logistics industries need inbound marketing. Companies within the supply chain and logistics industries tend to disregard...
Improve your marketing ROI through inbound marketing
Inbound marketing costs less than outbound marketing. And it works. The internet has empowered customers. It has provided customers with new methods for finding and researching companies. It has also provided customers with new methods for finding, researching, and...
Improve your marketing ROI through inbound marketing
Inbound marketing costs less than outbound marketing. And it works. The internet has empowered customers. It has provided customers with new methods for finding and researching companies. It has also provided customers with new methods for finding, researching, and...
![The Valentine’s Day Supply Chain [Infographic]](https://www.fronetics.com/wp-content/uploads/2024/10/Valentines-Day-Supply-Chain1-400x250.jpg)
The Valentine’s Day Supply Chain [Infographic]
The Valentine's Day supply chain by the numbers. In the late 400s Gelasius declared February 14th as a day for honoring Saint Valentine. Over the years February 14th became associated with love and romance (1300s) and the exchange of cards (1600s). In the 1840s...
The Valentine’s Day Supply Chain [Infographic]
The Valentine's Day supply chain by the numbers. In the late 400s Gelasius declared February 14th as a day for honoring Saint Valentine. Over the years February 14th became associated with love and romance (1300s) and the exchange of cards (1600s). In the 1840s...
The Amazon effect: When outsourcing fulfillment makes sense
Outsourcing fulfillment can makes sense. Amazon has set the standard for speedy fulfillment. Despite being both parodied (make sure to watch Netflix's Drone to Home video) and parroted (the FAA recently clipped a brewery's attempt to deliver beer by drone to Minnesota...
The Amazon effect: When outsourcing fulfillment makes sense
Outsourcing fulfillment can makes sense. Amazon has set the standard for speedy fulfillment. Despite being both parodied (make sure to watch Netflix's Drone to Home video) and parroted (the FAA recently clipped a brewery's attempt to deliver beer by drone to Minnesota...
How Millennials are Poised to Change the Supply Chain Industry
Millennials are Poised to Change the Supply Chain Industry This is part two in a two-part series examining the role of Millennials in the supply chain industry. Part one highlights strategies for attracting and retaining top Millennial talent. With supply chain...
How Millennials are Poised to Change the Supply Chain Industry
Millennials are Poised to Change the Supply Chain Industry This is part two in a two-part series examining the role of Millennials in the supply chain industry. Part one highlights strategies for attracting and retaining top Millennial talent. With supply chain...
Attracting and Retaining Millennials for the Supply Chain Industry
Strategies for attracting and retaining Millennials for the supply chain industry. This is part one of two in a series examining the role of Millennials in the supply chain industry. Part one highlights strategies for attracting and retaining top Millennial talent. ...
Attracting and Retaining Millennials for the Supply Chain Industry
Strategies for attracting and retaining Millennials for the supply chain industry. This is part one of two in a series examining the role of Millennials in the supply chain industry. Part one highlights strategies for attracting and retaining top Millennial talent. ...
![Why you need to understand what B2B buyers think about content [Infographic]](https://www.fronetics.com/wp-content/uploads/2024/10/content-B2B-buyers-400x250.png)
Why you need to understand what B2B buyers think about content [Infographic]
If you want to attract B2B buyers with content, you need to understand what B2B buyers think about content. 93% of B2B companies use content marketing. If you want your content marketing efforts to be effective you need to understand why B2B buyers consume and value...
Why you need to understand what B2B buyers think about content [Infographic]
If you want to attract B2B buyers with content, you need to understand what B2B buyers think about content. 93% of B2B companies use content marketing. If you want your content marketing efforts to be effective you need to understand why B2B buyers consume and value...
![Get SMART about your marketing goals [Free Marketing Goals Template]](https://www.fronetics.com/wp-content/uploads/2024/10/marketing-goals-400x229.jpg)
Get SMART about your marketing goals [Free Marketing Goals Template]
Want to reach your marketing goals? It's time to get SMART. Do you know what it is you’d like to see your business achieve this year? It’s likely you do. In fact, most people know generally what they’d like to see happen over the course of a year because they plan....
Get SMART about your marketing goals [Free Marketing Goals Template]
Want to reach your marketing goals? It's time to get SMART. Do you know what it is you’d like to see your business achieve this year? It’s likely you do. In fact, most people know generally what they’d like to see happen over the course of a year because they plan....
Survey on content use within the logistics and supply chain industries
Share your experience with the use of content within the logistics and supply chain industries. The amount of content on the internet is astounding, and it is growing by the second (check out One Second on the Internet). 93% of B2B companies are using content...
Survey on content use within the logistics and supply chain industries
Share your experience with the use of content within the logistics and supply chain industries. The amount of content on the internet is astounding, and it is growing by the second (check out One Second on the Internet). 93% of B2B companies are using content...
Content and Social Media: A Perfect Match for Customer Engagement and Business Growth
Content and social media are integral to business growth Editor’s Note: This is a guest blog written by Kecia Gray, Vice President, Corporate Marketing & Communications, Transplace. Transplace is a premier provider of transportation management services,...
Content and Social Media: A Perfect Match for Customer Engagement and Business Growth
Content and social media are integral to business growth Editor’s Note: This is a guest blog written by Kecia Gray, Vice President, Corporate Marketing & Communications, Transplace. Transplace is a premier provider of transportation management services,...
Supply chain transparency and supply chain ethics
The call for more transparent and more ethical supply chains Events such as hurricane Sandy, the Fukushima nuclear disaster, the Bangladesh factory collapse, and the Ikea horse meat scandal, have positioned the spotlight on the supply chain and have consumers,...
Supply chain transparency and supply chain ethics
The call for more transparent and more ethical supply chains Events such as hurricane Sandy, the Fukushima nuclear disaster, the Bangladesh factory collapse, and the Ikea horse meat scandal, have positioned the spotlight on the supply chain and have consumers,...
![The Girl Scout Cookie Supply Chain [Infographic]](https://www.fronetics.com/wp-content/uploads/2024/10/Girl-Scout-Cookie-Supply-Chain-400x250.jpg)
The Girl Scout Cookie Supply Chain [Infographic]
In 2015 The Girl Scouts launched the "Digital Cookie." How will this impact the Girl Scout Cookie Supply Chain? When the Girl Scouts of America began selling their now ubiquitous cookies way back in 1917, their operations were simple: cookies were baked in the ovens...
The Girl Scout Cookie Supply Chain [Infographic]
In 2015 The Girl Scouts launched the "Digital Cookie." How will this impact the Girl Scout Cookie Supply Chain? When the Girl Scouts of America began selling their now ubiquitous cookies way back in 1917, their operations were simple: cookies were baked in the ovens...
![Supply Chain: 4 Essential Year End Questions to Ask Yourself [Infographic]](https://www.fronetics.com/wp-content/uploads/2024/10/SupplychainSMARTgoals-400x250.jpg)
Supply Chain: 4 Essential Year End Questions to Ask Yourself [Infographic]
Don't start the year without asking these 4 essential questions. Well, another year has come and gone. Out with the old, in with the new, right? Wait, not so fast. Don’t overlook the valuable information you can glean from conducting a year end review. Use these four...
Supply Chain: 4 Essential Year End Questions to Ask Yourself [Infographic]
Don't start the year without asking these 4 essential questions. Well, another year has come and gone. Out with the old, in with the new, right? Wait, not so fast. Don’t overlook the valuable information you can glean from conducting a year end review. Use these four...
The best of Facebook for the logistics and supply chain industries
In December 2014 Fronetics Strategic Advisors conducted a survey to learn the favorite social media accounts of the logistics and supply chain industries. Here are the Facebook accounts which survey respondents identified as favorites: Cerasis Cerasis is a top North...
The best of Facebook for the logistics and supply chain industries
In December 2014 Fronetics Strategic Advisors conducted a survey to learn the favorite social media accounts of the logistics and supply chain industries. Here are the Facebook accounts which survey respondents identified as favorites: Cerasis Cerasis is a top North...
The best of LinkedIn for the logistics and supply chain industries
LinkedIn is a must for companies and for professionals. Profiles, company pages, and LinkedIn groups each serve a purpose, and each are tools which can be used and leveraged by both companies and individuals. With more than 3 million company pages, more than 332...
The best of LinkedIn for the logistics and supply chain industries
LinkedIn is a must for companies and for professionals. Profiles, company pages, and LinkedIn groups each serve a purpose, and each are tools which can be used and leveraged by both companies and individuals. With more than 3 million company pages, more than 332...
The best blog of the logistics and supply chain industries
Social media is driving a business revolution. Companies within the logistics and supply chain industries are beginning to take part in the revolution. Companies within the logistics and supply chain industry are adopting social media as a business strategy – and...
The best blog of the logistics and supply chain industries
Social media is driving a business revolution. Companies within the logistics and supply chain industries are beginning to take part in the revolution. Companies within the logistics and supply chain industry are adopting social media as a business strategy – and...
Must-follow Twitter accounts for the logistics and supply chain industries
The majority of companies within the logistics and supply chain industries are realizing benefits by participating in social media. The social network that provides the greatest business impact: Twitter. A survey found that 95% of respondents believe Twitter to be...
Must-follow Twitter accounts for the logistics and supply chain industries
The majority of companies within the logistics and supply chain industries are realizing benefits by participating in social media. The social network that provides the greatest business impact: Twitter. A survey found that 95% of respondents believe Twitter to be...
Top 10 talent blog posts of 2014
The start of a new year generally brings with it a host of resolutions. For individuals finding and landing a new job, or advancing in their current job are common resolutions. For companies, identifying talent, hiring, and retaining great talent are typical goals...
Top 10 talent blog posts of 2014
The start of a new year generally brings with it a host of resolutions. For individuals finding and landing a new job, or advancing in their current job are common resolutions. For companies, identifying talent, hiring, and retaining great talent are typical goals...
Top 10 supply chain and logistics blog posts of 2014
Here are the top supply chain and logistics blog posts of 2014 2014 is over and a new year has begun. We look back at the content we created and shared in 2014. Looking at content focused on the supply chain and logistics industries, there are three topics which...
Top 10 supply chain and logistics blog posts of 2014
Here are the top supply chain and logistics blog posts of 2014 2014 is over and a new year has begun. We look back at the content we created and shared in 2014. Looking at content focused on the supply chain and logistics industries, there are three topics which...
All content is not created equal. Why you need good content.
93% of B2B marketers use content marketing. However, less than half (42%) of B2B marketers say that they are effective at content marketing. One of the reasons these marketers are ineffective: bad content. All content is not created equal. There is good content. ...
All content is not created equal. Why you need good content.
93% of B2B marketers use content marketing. However, less than half (42%) of B2B marketers say that they are effective at content marketing. One of the reasons these marketers are ineffective: bad content. All content is not created equal. There is good content. ...
Don’t fall prey to “content stuff”
Content marketing is among the hottest topics in marketing and media. However, most companies should stop their content marketing efforts – immediately. The reason these companies should stop is because, despite the hipness of content marketing, they will not...
Don’t fall prey to “content stuff”
Content marketing is among the hottest topics in marketing and media. However, most companies should stop their content marketing efforts – immediately. The reason these companies should stop is because, despite the hipness of content marketing, they will not...
How companies within the manufacturing, logistics, and supply chain industries can increase their B2B visibility on LinkedIn
I wrote a guest blog for freight logistics company Cerasis in October which discussed how companies within the manufacturing, supply chain, logistics, and industrial industries can increase their B2B visibility on LinkedIn. The catalyst for writing the blog were...
How companies within the manufacturing, logistics, and supply chain industries can increase their B2B visibility on LinkedIn
I wrote a guest blog for freight logistics company Cerasis in October which discussed how companies within the manufacturing, supply chain, logistics, and industrial industries can increase their B2B visibility on LinkedIn. The catalyst for writing the blog were...
How Fronetics does inbound marketing
Fronetics Strategic Advisors is a management consulting firm focused on strategy and inbound marketing. When it comes to inbound marketing we take a different approach than other firms. This is because of our business experience and background. We know ROI is...
How Fronetics does inbound marketing
Fronetics Strategic Advisors is a management consulting firm focused on strategy and inbound marketing. When it comes to inbound marketing we take a different approach than other firms. This is because of our business experience and background. We know ROI is...
LinkedIn isn’t just for job seekers: 6 reasons you need to be on LinkedIn even though you have a job
LinkedIn is the largest social network for professionals. There are more than 332 million users – and this number is growing rapidly. An average of 2 users joins LinkedIn every second. There is the perception that LinkedIn is only for job seekers, and that a red...
LinkedIn isn’t just for job seekers: 6 reasons you need to be on LinkedIn even though you have a job
LinkedIn is the largest social network for professionals. There are more than 332 million users – and this number is growing rapidly. An average of 2 users joins LinkedIn every second. There is the perception that LinkedIn is only for job seekers, and that a red...
Digital savvy? Welder? There are jobs available in manufacturing.
As of late June 2014 there were 302,000 manufacturing job openings that were unfilled. These job openings are unfilled because employers cannot find qualified workers. Pipe fitters, mechanical engineering technicians, welders, machinists, electronic assemblers, and...
Digital savvy? Welder? There are jobs available in manufacturing.
As of late June 2014 there were 302,000 manufacturing job openings that were unfilled. These job openings are unfilled because employers cannot find qualified workers. Pipe fitters, mechanical engineering technicians, welders, machinists, electronic assemblers, and...
LinkedIn generates more B2B leads than any other social network
Oktopost, a social media marketing platform, analyzed over 100,000 posts on four different social networks (LinkedIn, Twitter, Facebook, and Google+) and found that LinkedIn is the most effective social network for B2B. Oktopost found that more than 80% of B2B leads...
LinkedIn generates more B2B leads than any other social network
Oktopost, a social media marketing platform, analyzed over 100,000 posts on four different social networks (LinkedIn, Twitter, Facebook, and Google+) and found that LinkedIn is the most effective social network for B2B. Oktopost found that more than 80% of B2B leads...