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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

5 TED Talks for the Supply Chain

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The popularity of TED Talks seems to have increased recently. A decade ago the lecture series, focused on technology, education, and design, wasn’t a household name. Today, the number of views totals well over 1 billion. Here are 5 TED Talks for the supply chain industry: What Happens Inside Those Massive Warehouses by Mick Mountz

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Fronetics offers half and full day digital and content strategy workshops

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Buyers are online. They are conducting research and gathering information so that they can make a purchase. Will your company show up when your buyers conduct an online search? If your company doesn’t rank on the first page of the search engine results it is unlikely that your company will be found by the buyer.

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Good marketing gets personal

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The personal touch is becoming more and more important. People in banks, on college campuses, consumers – they don’t want to be a number or part of a massive, general group. They want to be individuals, who are treated with care. More than ever consumers want a personalized approach from companies. The individual consumer Marketing

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Electronics Companies Go Green; ITAD and the Environment

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In today’s age, it’s hard to deny the impact humans are having on the environment. It’s nearly impossible to refute the evidence of climate change. Being socially aware and responsible is no longer the work of scientists and environmental groups, but rather a growing expectation for both individuals and companies. There is a difference between

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Reverse Logistics and Consumer Electronics: A Booming Business

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When is the last time you sat in a waiting room or on a bus without people staring down into their phones or tablets? Do you remember your first, or second, or third television, radio, computer, or phone? Can you recall how you disposed of them? The Consumer Electronics world is exploding. It’s growing, and

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The gender of your CEO and your bottom line

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Women hold just 4.4% of CEO positions at S&P 500 companies, and this number is set to drop when Carol Meyrowitz  steps down as CEO of TJX Companies, Inc. and moves into the role of executive chairperson.  Looking globally, just 8% of companies with revenues of at least $500 million have a female CEO.  Here’s the thing

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Data Under Siege: Time for Organizations to Turn Focus on ITAD

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Corporations worldwide spend billions of dollars on data security, but firewalls, data encryption, end-point protection, and network monitoring have little effect when your equipment is ready to be retired. In fact, IT asset disposition (ITAD) has been called the “soft underbelly of data security,” an area that is surprisingly overlooked given the costly consequences of

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Data, meet content marketing

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Why airing metrics out in the open could be the next big content marketing trend. We’ve talked a lot about data in the last few years. Companies have been grappling with the sheer number of numbers available to analyze, and they’ve struggled to decipher which offer actionable business intelligence. Still, they plan to pour more

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The Overload Problem, Do Customers Really Want So Many Choices?

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The average American makes about 70 decisions per day, according to choice expert, Dr. Sheena Iyengar. There are choices to be made on a daily basis, from small ones (what should I have for breakfast?) to much larger ones (how much should I invest in my retirement?). For some, even small choices can seem overwhelming.

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What Consumer Electronics Companies Need to Know About YouTube

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YouTube is a Google-owned video sharing website.  Trending YouTube videos include Farmer Derek Klingenberg’s “Serenading the cattle with my trombone” (more than 5.3 million views) and PSY’s “Gangnam Style” (more than 2 billion views). YouTube is, however, more than music videos and farmers with trombones.  YouTube is an essential business tool for the consumer electronics

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Will Analytics Render Old-Fashioned Job Interviews Obsolete?

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Gamification. Web scraping. Behavioral analytics. A recent article inHarvard Business Review (HBR) outlines three methods that may be poised to compete with good old hiring tactics. Does the traditional face-to-face interview even stand a chance against algorithms that turn your prospective employee’s online activity into a quantitative estimate of job potential or fit? These assessment

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Delivery Robots, Coming to a Suburb Near You

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Robotics is a burgeoning field, one that Google has been so interested in they’ve been gobbling up companies such as Boston Dynamics and Redwood Robotics. The military is heavily interested into possibilities robots provide, with testing of a quadruped battlefield robots being tested recently at the Marine base in Quantico, VA. According to PCWorld, “The

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