Use these three steps to calculate your social media ROI and prove the value of your investment. As supply chain and logistics businesses are finally recognizing the merits of content marketing, and more specifically social media platforms, many are looking into implementing a program at their companies. But it doesn’t take much research to realize
Infographics are a content powerhouse, but creating them isn’t always easy. These five tips will help you make the most of this format. Infographics can be one of the most effective content mediums. We know that digital natives, who make up the majority of B2B buyers today, prefer short-form, highly visual content. So infographics make
Considering instituting a work from home policy for your business? Ask yourself these three questions first. As the supply chain becomes increasingly digital, many employers may be considering implementing a work from home policy. After all, we know one way to attract millennial talent is to allow for this kind of flexibility. But before you
Also in social media news, September 2018: Twitter launches audio-only live streaming, and Facebook Creator Studio is going global. The kids are back to school, football is back on tv, and the leaves are starting to change colors. This can only mean one thing: fall is officially upon us. What does this mean for our
In today’s job market, candidates are in such high demand, companies are posting positions with little or no experience requirements. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. On the Argentus blog, we’ve spent the past few months charting the strong job market and
Armed with high-quality, substantive content, sales teams can use inbound marketing to close deals and boost sales. Here’s the content they need to advance purchasing decisions. Aligning sales and marketing teams is not a new concept, but one that many companies don’t follow. Think about it: the ultimate goal in business is increased revenue from
A new generation of buyers, digital natives, is shaking up the B2B purchasing landscape. Is your business ready to meet them online? Digital natives, who now make up the majority of the B2B purchasing landscape, have completely changed how vendors need to market and sell to buyers. In fact, according to a study of millennial
Online searches, vendor websites, and peer recommendations are the top 3 resources for B2B buyers. As a marketer, it’s not enough to just know about the B2B buyer’s process. Your success rides on your ability to understand how your buyers are getting their information — and, more specifically, where they’re getting the information they need
Automation has two major benefits for supply chain marketers: it drives efficiencies and improves success rates in earning and converting leads. When you think about automation in the supply chain, you probably don’t immediately consider marketing and sales. Perhaps you envision robots scooting around warehouse floors, or maybe you think of applications in billing, compliance reports,
Ask yourself these five questions before you dive headfirst into an influencer marketing campaign to set you on the right path. We’ve been writing a lot lately about influencer marketing and how it can work for the supply chain. These campaigns can be extremely effective — but getting the most bang for your buck requires
Today’s B2B buyers are mostly digital natives who get the majority of their purchasing information from online searches, vendor websites, and peer recommendations. From a content marketing perspective, knowing where your buyers get their information is critical to an effective strategy. So what are most important sources of information for today’s B2B buyers? 20 years
When sales and marketing misalignment plagues your organization, it can have motivational and financial consequences. Imagine your business spending millions of dollars trying to fix one perceived problem — and it wasn’t even the problem, after all. Too often, B2B companies fall victim to the dangers of sales and marketing misalignment, often without even being
