Here are our 10 most popular articles covering supply chain and digital marketing, based on our mid-year analysis. If you ever read this blog, or are familiar with Fronetics, you know we’re big advocates of regularly measuring and analyzing metrics that help you assess your marketing efforts. We don’t just say that: We actually practice
Take an honest assessment of these 6 areas to see if outsourcing your marketing might be a smart move. Supply chain companies are increasingly open to outsourcing their logistics because it allows them to focus on their core competencies while improving productivity. So why not apply the same rationale to bolster your marketing efforts? Don’t
In June’s social media news, more social media platforms are making changes to benefit businesses who advertise. June has seen a lot of recent changes in big-name platforms, like Facebook, Instagram and Twitter, that will directly impact the engagement between businesses and potential customers. The trend is to create apps that work harder for paid
Live video streaming helps businesses promote transparency, good communication, and relatability. Live video is the “it” trend in social media marketing. According to the 2017 Social Media Marketing Industry Report, 61% of marketers plan on using live video services such as Facebook Live and Periscope, and 69% want to learn more about live video. It’s
Facebook Lead Ads make it easy for both businesses to gather lead information and for prospective customers to learn more about products and services that interest them. Only 37% of B2B marketers feel Facebook advertising is working for their business. On pace to hit 2 billion users this year, Facebook obviously has reach. So why
A global marketing survey finds that many businesses are focusing on these initiatives and challenges. As more supply chain and logistics companies understand the benefits of content marketing, more are turning to this type of marketing strategy to build brand awareness and grow business. One of the functions of this blog is to update you
Word of mouth happens organically, but these three tips will help your business get the most out of this kind of recommendation. For as long as I can remember, I’ve been relying on friends and family for recommendations on everything from cars to coffee makers. The oldest — and perhaps the most effective — form
Building brand awareness is one of the key benefits of content marketing, but it’s notoriously difficult to measure. Until now. Content marketing is a long-term solution through which a business establishes a relationship with and earns the trust of target customers. It’s called building brand awareness. Drawing the public’s attention to — and heightening their
Analyzing the right metrics is crucial to determining whether you are achieving content marketing ROI. We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: Not all metrics
In this month’s social media news, Facebook cracks down on misleading content, while Snapchat and Pinterest appeal to advertisers. If you sense that the competition between social media networks for users and advertisers is heating up, you’re not alone. This month, Facebook continues its quest to cut down on the sharing of false information and
If you’re a large company not using social media for all that it’s worth, you’re missing out on customers and business. We know that the majority of businesses participate in social media — in fact, a dominant 88% of B2B marketers report using these platforms as part of their marketing programs. Large corporations, small businesses,
B2B enterprises with 1000+ employees face unique content marketing challenges that can hinder a program’s overall success. Bigger isn’t always better. Or, maybe I should say, bigger companies don’t always have it easy. Big marketing budgets and a big marketing staff have their perks — but they also have their share of challenges. The Content
