Use these three steps to calculate your social media ROI and prove the value of your investment. As supply chain and logistics businesses are finally recognizing the merits of content marketing, and more specifically social media platforms, many are looking into implementing a program at their companies. But it doesn’t take much research to realize
Also in social media news, September 2018: Twitter launches audio-only live streaming, and Facebook Creator Studio is going global. The kids are back to school, football is back on tv, and the leaves are starting to change colors. This can only mean one thing: fall is officially upon us. What does this mean for our
A new generation of buyers, digital natives, is shaking up the B2B purchasing landscape. Is your business ready to meet them online? Digital natives, who now make up the majority of the B2B purchasing landscape, have completely changed how vendors need to market and sell to buyers. In fact, according to a study of millennial
Online searches, vendor websites, and peer recommendations are the top 3 resources for B2B buyers. As a marketer, it’s not enough to just know about the B2B buyer’s process. Your success rides on your ability to understand how your buyers are getting their information — and, more specifically, where they’re getting the information they need
Ask yourself these five questions before you dive headfirst into an influencer marketing campaign to set you on the right path. We’ve been writing a lot lately about influencer marketing and how it can work for the supply chain. These campaigns can be extremely effective — but getting the most bang for your buck requires
Today’s B2B buyers are mostly digital natives who get the majority of their purchasing information from online searches, vendor websites, and peer recommendations. From a content marketing perspective, knowing where your buyers get their information is critical to an effective strategy. So what are most important sources of information for today’s B2B buyers? 20 years
Daunted by the idea of proving social media ROI? These 3 steps will give you the structured framework you need to show the results of your efforts. We all know social media is effective — but do we really know it? Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 44% of
Digital natives are changing the landscape for B2B purchasing. Here’s what you need to know about the new B2B buyer. Long gone are the days of men and women sitting around a conference table listening to a sales pitch over a free lunch. Today’s B2B buyers are younger, more technologically savvy, and more independent —
Live video is a powerful tool that can help your supply chain business grow its social media footprint, build brand awareness, and generate leads. Live video is the super-hot new thing when it comes to generating leads and selling. But the supply chain has, so far, been hesitant to embrace it whole-heartedly as a marketing
Also in social media news August 2018: Twitter releases an ads playbook, Snapchat introduces a private ads marketplace, WhatsApp launches a Business API, and Facebook makes updates to its video metrics. As kids gear up for back to school, social media platforms are busy making updates with a focus on business pages. Facebook, Twitter, and
Repurposed and repackaged, your existing content is a valuable asset for your sales force throughout the buyer’s journey. If you’re a supply chain marketing professional, it’s likely that you spend a tremendous portion of your day researching, creating, packaging, and disseminating content. Your hard work is all about growing brand awareness and building your reputation
Too many supply chain businesses are devoting inadequate resources and personnel to social media management. Let’s be honest. It’s time for the supply chain to start taking social media management seriously. Even when we think we’re embracing the future, too may supply chain companies are stuck in the past when it comes to the way
