With a growing shift toward social messaging platforms, your business needs to find a way to incorporate these apps into your content marketing strategy. Feel like giving yourself a pat on the back for finally getting a handle on how to effectively use social media networks like Facebook, Instagram, Google+ and Twitter in supply chain
The popularity of video marketing is on the rise, and savvy supply chain marketers are using this medium to tell their brand’s story, broaden their audience, and generate leads. Video is the most popular form of content being consumed online today — and it shows no sign of slowing down. Smart supply chain marketers are
Social platforms create an opportunity to connect with prospects but only if your efforts align with customer preferences. Here’s how brands can focus on creating content that customers actually want. In 2018 social media platforms have made a concerted effort to keep their platforms, well, social. User experience is the top priority, and many brands
Companies can reach millennial B2B buyers by partnering with popular social media users who speak with passion and expertise to young professionals. Numbering 80 million, millennials have become the largest demographic segment in the United States and are expected to command more than $1 trillion in disposable income by the year 2020. As this generation
Also in social media news, October 2018: Snapchat partners with Amazon on visual search tool, Google Plus is shutting down, and Instagram adds Quick Replies for business accounts. With the arrival of Halloween, we know that the holidays are quickly approaching. Consumers will be busy making plans and diving into holiday specials. But social networks will
Brands need to focus on the awareness and consideration stages of the buyer’s journey to build relationships and boost social media ROI. Are you focusing on the right phases of the buyer’s journey in your social media strategy? The 2018 Sprout Social Index shows that customers prefer businesses to provide social media content that aids
As social networks reaffirm their commitment to keeping their platforms truly social, brands need to evaluate their social media marketing strategies and ensure that they align with what users want to see. This year, we’ve seen social networks attempt to take back the “social” element of their platforms by decreasing the reach of brands and
Optimally, content and sales have a symbiotic relationship. But the key is understanding what kind of content your sales team needs to help them close deals. A theme I’ll be examining in this space over the next few months is how content marketing can help businesses make sales. Content marketing and sales are not mutually
Consider these chatbot platforms for supply chain operations that can help you create artificial intelligence bots to interact with your prospects. Chatbots are on the lips of every marketer these days hoping to automate some of their processes. These artificial intelligence computer programs are designed to conduct conversations, simulating how a human would interact. If
Follow these 3 steps to use social media to promote events, conferences, and other business occasions. Social media is a powerhouse tool for growing brand awareness, audience engagement, and lead generation. It’s also one of the most effective ways out there to promote special events. But simply creating a Facebook event and sharing it once
Instagram for business is a rising trend. Here’s how to use the platform to connect with your audience in a personal way. Recent research on social media use shows that 66% of brands now use Instagram. It’s the second-most used platform by businesses, up from fourth in 2017. If you’re considering using Instagram for your
Social media’s ability to exponentially grow brand awareness and introduce your content to unseen audiences can’t always be measured in dollars. One of the hardest parts about implementing a social media strategy is struggling to measure its success. While most B2B marketing professionals agree that a social media presence is crucial to any content marketing
