How will self-driving, autonomous stores impact the retail industry and the supply chain? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Here’s another dispatch from the far-flung realms of emerging technology that will transform the Supply Chain – how products are brought
The DoD is gravitating toward advanced authenticating technologies as a means to root out counterfeit electronics in the U.S. military. Counterfeit electronic parts are a well-documented problem in the military supply chain. At the time of a 2012 Senate Armed Services Committee report that brought the issue to the forefront, over a million counterfeit electronic parts had
Amazon’s foray into the grocery space has larger implications for its overall strategy, and the possible benefits for the eCommerce goliath are diverse. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Big news out of the grocery retail world as Amazon has
When you achieve sales and marketing alignment, your company will perform better. Here’s how to get there. The State of Inbound 2017 reports that only 22% of respondents say their sales and marketing relationship is tightly aligned. That’s a big problem. Sales and marketing teams that are tightly aligned perform better, and revenue increases as
Manufacturers who listen and focus on customer experience and service will win in the battle to increase revenue and company size. This post comes to us from Kevin Jessop of Cerasis, a top freight logistics company and truckload freight broker. Manufacturers have always struggled to know their customers. But, modern businesses have grown to encompass an omnichannel sales opportunity.
Take an honest assessment of these 6 areas to see if outsourcing your marketing might be a smart move. Supply chain companies are increasingly open to outsourcing their logistics because it allows them to focus on their core competencies while improving productivity. So why not apply the same rationale to bolster your marketing efforts? Don’t
With increasing consumer demands comes an increasing need for electronics manufacturers to adapt and change with the times. Manufacturing operations strive to increase demand fulfillment and to reduce costs. But, too often these objectives seem mutually exclusive in practice. In fact, a 10-year study by Accenture of nearly 250 businesses across industries and sectors found that only
![12 Steps to an Effective Content Strategy for the Supply Chain [Slideshow]](https://www.fronetics.com/wp-content/uploads/2017/06/12-steps-to-an-effective-content-strategy-1-370x185.jpg)
Learn how to stand out from the crowd with a content strategy that drives profitable customer action. According to a survey of supply chain and logistics marketers by Fronetics, 86% are using content as a marketing tool. Respondents report using content marketing primarily in order to: Increase brand awareness (96%) Generate leads (83%) Establish the
Startups and transportation juggernauts alike are entering the race toward the self-driving truck, but no two strategies look alike. There will come a time in the not-so-distant future when — instead of using a CB radio to communicate with a freight driver — you will use a line of code. A recent study conducted by the
These podcasts bring the latest news and thought leadership in the supply chain and logistics industries right to your earbuds. I used to think that podcasts were a hip form of new media that millennials used to further their iPhone addictions. Fast forward a few years, and the benefits of having news and entertainment in
Today’s B2B buyer’s journey involves more research, more internet searches, and more social media. We’ve said it before: The B2B buying process has changed, and you need to adapt. The vast amount of information available on the internet has afforded buyers a level of self-sufficiency that renders traditional sales models moot. It drives the need
Starbucks’ closely managed supply chain may be the key to the premium coffee giant’s success. This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. The secret is the supply chain. At least that’s what Starbucks thinks. The international coffee giant has widely
