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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

Freight logistics company Cerasis offers sage advice on social media and content marketing

May 12, 2014 0 comments

Adam Robinson of freight logistics company Cerasis wrote a series of posts which outlined the company’s social media and content marketing strategy and the successes the company has achieved through the execution of their strategy.  The series also included how-to guides: how to create a social media and content marketing strategy and how to execute a social media and content marketing

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Cerasis talks content marketing and social media

May 6, 2014 2 comments

This is the first in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis.  Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. The purpose of this series of blog posts is to give others in our industry and especially those in the manufacturing industry,

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It’s not all about you. Why content curation matters.

April 29, 2014 1 comments

Content will help you grow your business; by creating and distributing valuable and relevant content in a strategic and consistent manner you can drive profitable customer action.  But, it’s not all about you.  It’s not all about the content you and/or your business creates.  Here’s why content curation is an essential component of a successful

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Infographic: How to grow your business with content

April 23, 2014 0 comments

Content infographic: how to grow your business with content    

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When it comes to content you don’t need to go it alone: what to consider when outsourcing content

April 21, 2014 0 comments

When it comes to content your company doesn’t need to go it alone.  Not only is it possible to outsource content, for many companies it may be the best solution.  Here is how to determine if outsourcing content is right for your company, and what your company needs to consider when looking for an outsource

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11 steps to a content strategy

April 15, 2014 0 comments

  When it comes to content, a strategy is essential for success   A 2014 study found that 93 percent of B2B marketers use content marketing and that there is a significant difference in the effectiveness of content marketing if a strategy is in place – 60 percent of companies who have a documented content strategy in

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Content is king, but distribution is queen and she wears the pants

April 7, 2014 3 comments

Content is king.  By creating and distributing valuable and relevant content in a strategic and consistent manner you will be able to create demand for your products and services and will be able to drive profitable customer action.  That being said, while content is king, content doesn’t go far (actually it goes nowhere) without distribution. 

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Why content is king and your business should take an oath of alliance to the kingdom

April 1, 2014 3 comments

In the 1970s people were exposed to an average of 2,000 ads per day.  Today we are exposed to more than 5,000 ads per day.  The barrage of ads has resulted in buyers tuning them out. With buyers no longer paying attention to ads, businesses need to adjust how they find and engage new prospects,

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