Content marketing is no longer optional. It’s essential in creating brand awareness, educating audiences, and building credibility. Here’s a look at the biggest digital marketing trends for 2019. Highlights: The content marketing industry is expected to be worth more than $400 billion by 2021. Video is currently the most popular form of content being consumed online today.
Also, this month in social media news: Twitter launches new camera tools to increase visual focus; and Pinterest introduces Catalogs and expands shopping ads. This month on social media news, we’re seeing a few trends continuing. Platforms are increasingly offering robust analytics tools to content creators in an effort to boost engagement. This time, it’s
In today’s job market, companies have to compete harder than ever before and candidates, realizing their position, have begun ghosting employers. Ghosting has never been in an issue in the professional setting until now. Highlights: According to a new report, more companies and recruiters are getting ghosted, with thousands of users on LinkedIn chiming in
Increasingly, women are pursuing careers in the supply chain. But they continue to face a salary gap — and the higher they climb, the wider it gets. Highlights: Men in the supply chain industry earned an average of 29% more than women in 2017. Women perform at the same levels as men with the same
Facebook Integrating Messaging Platforms, LinkedIn Updates Recruiter Platforms, and More Social Media News February 2019
Also this month in social media news: YouTube has reached nearly 2 billion monthly users; Instagram is developing a feature to simplify multiple account management; and YouTube addresses “dislike mobs.” Highlights: Social media platforms including Facebook, Instagram, and LinkedIn are working to streamline their platforms. YouTube usage continues to grow, as the platform begins addressing
Facebook Adds CTA Stickers for Page Stories, Twitter Plans New Conversational Features, and More Social Media News
Also, this month in social media news: Instagram allows posts to multiple accounts; Snapchat shares research on social media use; and YouTube adds new swipe-to-view option. Highlights Facebook and YouTube are making changes that reflect a shift toward the Stories format. Snapchat releases research revealing that users seek different types of content on different social
Supply Chain skills have never been in more demand and the work has never been more interesting. Here’s a look at the best degree for supply chain management. Highlights: Today’s supply chain professionals need to be well-versed in data analysis, presentation skills, negotiation skills, project management skills. Individual career objectives and educational options can help
Supply chain and logistics companies: here are your key takeaways on digital marketing trends from the Content Marketing Institute’s 2019 survey. Highlights: For 2019, resolve to put your audience first. Building audience trust is crucial. Make sure your content is performing well by keeping pace with changes to search engines. The Content Marketing Institute has
As content marketing continues to increase in popularity, here are six trends to consider when planning your 2019 strategy. A recent article by Forbes on content marketing notes: “As recently as a few years ago, marketers handled content mostly as a side project. It was more of a bonus than an essential role — something you
Also in social media news, November 2018: Instagram tests options to promote stories on business pages, Pinterest unveils updates to self-serve ad tools, and Facebook tests advanced analytics for Instagram. November was the month of social media updates and the development of new tools aimed at helping brands. Though Facebook has vowed to boost content
With the 2018 holidays approaching fast, customers are pulling out their wallets and getting ready to increase holiday spending by at least 4.3%. The National Retail Federation (NRF) is estimating that holiday sales will be up 4.3-4.8% over 2017, for a total of $717.45 billion to $720.89 billion. “Thanks to a healthy economy and strong
Here’s how content can help support sales during the seven stages of the sales cycle, including personalization and building last relationships. The sales process is often an uphill journey with lots of unexpected bumps along the way. Sales teams are all too familiar with these obstacles, but they don’t have to face these challenges alone.