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Digital and content marketing for the logistics and supply chain industries
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Facebook Adds CTA Stickers for Page Stories, Twitter Plans New Conversational Features, and More Social Media News

Facebook Adds CTA Stickers for Page Stories, Twitter Plans New Conversational Features, and More Social Media News

January 31, 2019 0 comments

Also, this month in social media news: Instagram allows posts to multiple accounts; Snapchat shares research on social media use; and YouTube adds new swipe-to-view option. Highlights Facebook and YouTube are making changes that reflect a shift toward the Stories format. Snapchat releases research revealing that users seek different types of content on different social

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Video: 4 Best Channels for Video Distribution

Video: 4 Best Channels for Video Distribution

January 29, 2019 0 comments

Knowing the right video distribution channels can go a long way toward driving traffic and getting your content to your target audience. Highlights: An effective video distribution strategy is key to success. Choose video distribution channels that match your marketing goals. Paid ads can give video an extra boost. Video transcript: I’m Christy Lemire, the

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B2B Digital Marketing Trends, Budgets, and Benchmarks: Highlights for 2019

B2B Digital Marketing Trends, Budgets, and Benchmarks: Highlights for 2019

January 23, 2019 0 comments

Supply chain and logistics companies: here are your key takeaways on digital marketing trends from the Content Marketing Institute’s 2019 survey. Highlights: For 2019, resolve to put your audience first. Building audience trust is crucial. Make sure your content is performing well by keeping pace with changes to search engines. The Content Marketing Institute has

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Video: The Basic Social Media Mistakes Companies Still Make

Video: The Basic Social Media Mistakes Companies Still Make

January 22, 2019 0 comments

Social media is an ideal way for supply chain and logistics companies to reach their audience. But too many businesses are still making these basic social media mistakes. Highlights Social media only works as a marketing tool if you have a documented strategy. Don’t try to use every popular platform. Find where your target audience

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Infographic: 4 Reasons the Supply Chain Should Try Live Video

Infographic: 4 Reasons the Supply Chain Should Try Live Video

January 3, 2019 0 comments

Live video streaming helps businesses promote transparency, good communication, and relatability. Live video is one the biggest trends in social media marketing right now. According to the 2018 Social Media Marketing Industry Report, 77 percent of marketers plan to increase their use of video this year and 68 percent want to start using live video.

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Vote for the Top Logistics and Supply Chain Blogs of 2019

Vote for the Top Logistics and Supply Chain Blogs of 2019

January 2, 2019 0 comments

It’s time to cast your vote for the top logistics and supply chain blogs of 2019! We love hearing about your favorite logistics and supply chain blogs. We’re conducting our 5th annual survey to uncover the top industry blogs of 2019. Help us by voting for your favorite. Responses will be collected through Friday, January

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Top 10 Social Media Posts 2018

Top 10 Social Media Posts 2018

December 12, 2018 0 comments

Our most-viewed social media posts confirm there’s only one thing that stays the same with social platforms: they’re always changing. Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. But staying current with updates and new technologies is no easy task for marketers. 2018 was the

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6 Content Marketing Trends for the Supply Chain in 2019

6 Content Marketing Trends for the Supply Chain in 2019

December 6, 2018 0 comments

As content marketing continues to increase in popularity, here are six trends to consider when planning your 2019 strategy. A recent article by Forbes on content marketing notes: “As recently as a few years ago, marketers handled content mostly as a side project. It was more of a bonus than an essential role — something you

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The Top 3 Social Media Mistakes Companies Still Make

The Top 3 Social Media Mistakes Companies Still Make

December 3, 2018 0 comments

Social media is a valuable tool for businesses, but only if they use it to their best advantage and avoid these three common mistakes. 81% of small and medium businesses use a social platform. And we all understand why. By 2019, it is estimated that there will be around 2.77 billion social media users around

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Facebook Announces 3Q Earnings, LinkedIn Offers New Integration Tools, and More Social Media News

Facebook Announces 3Q Earnings, LinkedIn Offers New Integration Tools, and More Social Media News

November 29, 2018 0 comments

Also in social media news, November 2018: Instagram tests options to promote stories on business pages, Pinterest unveils updates to self-serve ad tools, and Facebook tests advanced analytics for Instagram. November was the month of social media updates and the development of new tools aimed at helping brands. Though Facebook has vowed to boost content

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Infographic: Holiday Supply Chain 2018

Infographic: Holiday Supply Chain 2018

November 27, 2018 0 comments

With the 2018 holidays approaching fast, customers are pulling out their wallets and getting ready to increase holiday spending by at least 4.3%. The National Retail Federation (NRF) is estimating that holiday sales will be up 4.3-4.8% over 2017, for a total of $717.45 billion to $720.89 billion. “Thanks to a healthy economy and strong

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Video: 7 Stages in the Sales Cycle Content Can Help

Video: 7 Stages in the Sales Cycle Content Can Help

November 26, 2018 0 comments

Here’s how content can help support sales during the seven stages of the sales cycle, including personalization and building last relationships. The sales process is often an uphill journey with lots of unexpected bumps along the way. Sales teams are all too familiar with these obstacles, but they don’t have to face these challenges alone.

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