Follow these four steps ahead of the show to ensure you’re getting the most out of your lead generation efforts. This is the first installment of a three-part series about generating leads around a trade show. As thousands of us prepare for our travels to Chicago to attend ProMat 2017, many are wondering: How can
Here are the major headlines happening in social media news, specially curated for the supply chain, as of March 2017. It’s not easy keeping pace with the latest happenings in the constantly evolving social media landscape — but it’s a must for your business. To help keep you up to date, here’s our monthly rundown
Keep these best practices in mind when determining how often to post to social media. Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action. But as BuzzFeed’s Jonathan Perelman said, “Content is king, but distribution is queen and she wears the pants.”
Use these two strategies to help your blog generate leads faster. Creating quality content for your blog that educates and engages consumers takes significant investment and resources. But, unfortunately, blog posts usually don’t deliver the immediate ROI that many companies are looking for. A blog is an excellent lead-generation tool. But, as I’ve written about
Social listening can help your business gain valuable insight about prospects, monitor your competitors, turn around negative conversations about your company, and earn social influencers. Every day, conversations are taking place about your company, your products and services, your industry, and your competitors. These conversations are not just happening over the water cooler: They are
These online benchmarking tools can give you insight into how your industry peers are performing on social media, in keyword searches, and more. Senior Director of Strategy Kate Lee recently wrote about the importance of benchmarking your marketing performance against your competitors. To define success within your market and industry, you need to look outside
Here’s what supply chain and logistics marketers need to know about recent social media news as of February 2017. Staying on top of what’s happening in the ever-changing social media world is crucial, but can be a challenge. To keep you informed of some key developments, here’s our February 2017 edition of social media news
Here are two examples of consumer electronics companies leveraging social media to reach their target audiences, build brand awareness, and drive sales. More and more companies are allocating budget to create a social media presence. That’s because, despite early hesitation, supply chain businesses understand that social media is an important marketing tool in today’s marketplace.
Find out when your target audience is most active on different social media platforms by using these 4 online tools. Social media has changed the landscape for doing business. With the click of a button, companies are able to instantly communicate with untapped markets and potential clients. The days of face-to-face interactions have been replaced
Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers and building brand awareness with potential customers. If you haven’t considered using Instagram as part of your social media marketing program, it might be time to change your mind. As of December 2016, Instagram had over 600 million monthly active users, about
Rival IQ’s Danica Benson discusses the importance of social benchmarking and offers three steps for getting started. This guest post comes to us from Danica Benson, marketing communications manager at Rival IQ. Imagine you’re on a little league baseball team. You’re up to bat. You swing and hit, sending the ball far over the second baseman’s
Sales teams can use social media to cultivate relationships with potential buyers, a process called social selling. With the dawn of the social media age and the exponential increase in choices and information available to buyers, we’ve seen a massive shift in the way B2B sales occur. According to the Harvard Business Review, a striking
