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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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11 Social Media Automation Mistakes to Avoid Like the Plague

11 Social Media Automation Mistakes to Avoid Like the Plague

June 12, 2019 0 comments

Automation can make your social media marketing more efficient and effective, allowing you more time to develop and execute other marketing campaigns. Here are 11 social media marketing mistakes to avoid. Social media automation is quite a controversial marketing topic. The critics cry, “Social media is supposed to be social!” The supporters retort, “It’s all

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Infographic: 10 of the Best Social Media Analytics Tools (and How They Can Help Your Business)

Infographic: 10 of the Best Social Media Analytics Tools (and How They Can Help Your Business)

June 11, 2019 0 comments

An effective social media strategy requires data. Here are our 10 favorite social media analytics tools to empower you with insights that will boost your social media game. Highlights: Hootsuite and Sprout Social are all-around social media management tools that offer analytics. Google Analytics is an overall powerhouse tool to track the performance of all

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How to Leverage Social Media for the Robotics Industry

How to Leverage Social Media for the Robotics Industry

June 5, 2019 0 comments

When it comes to digital marketing, social media is here to stay. Here’s our four-step guide to leveraging social media for the robotics industry. Highlights: Having a documented strategy is key to reap the benefits of social media marketing. Define your audience and establish concrete goals for social media campaigns. Set metrics and use data

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Facebook Focuses on Groups over News Feed, LinkedIn Updates Job Search Tools, and More Social Media News for May 2019

Facebook Focuses on Groups over News Feed, LinkedIn Updates Job Search Tools, and More Social Media News for May 2019

May 30, 2019 0 comments

Also, this month in social media news: Facebook shows marketing decline; Instagram introduces unfollower statistics for creators; and YouTube adds still-image ads. Highlights: Facebook announces a new redesign that puts Groups at the center – and brands on the outskirts. For the first time in 5 years, Facebook marketing is in decline. Instagram is testing

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Video: 4 Ways Social Listening Can Boost SEO

May 22, 2019 0 comments

Social listening describes the process of scanning online platforms to find the sentiment around your brand. Here are 4 ways that social listening can boost SEO. Highlights: Social listening describes the process of scanning social media platforms, blogs, news websites and other digital forums to find the mention of any keywords. Regularly monitoring the sentiment

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Top 8 Professionals to Follow on LinkedIn for the Supply Chain

Top 8 Professionals to Follow on LinkedIn for the Supply Chain

May 16, 2019 0 comments

LinkedIn is a powerhouse B2B social media network and an ideal place for gaining industry insight. Here are 8 must-follow professionals on LinkedIn for the supply chain. Highlights: 94% of B2B marketers are using LinkedIn to distribute content. With its publishing platform, LinkedIn lets users create long-form content. Follow industry thought leaders to fill your

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The Best Time to Post on Social Media: the Science – Video Short

The Best Time to Post on Social Media: the Science – Video Short

May 15, 2019 0 comments

Recent research aims to get the bottom of the biology behind social media engagement. There’s now scientific evidence to support the best time to post on social media. Highlights: Researchers from Notre Dame have linked optimal social media post timing with human circadian rhythms. Emotional content performs best in the mornings. For think-pieces, afternoon is

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Watch Us: Fronetics Joining Instagram Stories

Watch Us: Fronetics Joining Instagram Stories

May 13, 2019 0 comments

Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers, and we’re joining the fun. We’ve written extensively about the benefits of using Instagram as a part of your social media strategy. And, though we’ve been active on Instagram for over two years, we’re now taking on Instagram Stories. Instagram Stories are

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Top 5 Tools to Determine the Best Time to Post on Social Media

Top 5 Tools to Determine the Best Time to Post on Social Media

May 7, 2019 0 comments

When it comes to social media, timing is everything. These 5 tools will help you determine the best time to post on social media for your business. Highlights: Social media is playing an increasing role in B2B purchasing decisions. Even if you’re posting great content, if you’re doing it at the wrong times, you’re losing

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Infographic: 3 Questions Manufacturers Ask about Social Media (and Our Answers)

Infographic: 3 Questions Manufacturers Ask about Social Media (and Our Answers)

May 1, 2019 0 comments

We get many queries from manufacturers about social marketing — mostly, why and how should I use it — so here are our answers to the most-popular questions manufacturers ask about social media. Highlights: Facilitate networking opportunities, thought leadership, and prospect/client relationships. Consider using popular platforms like YouTube and Instagram to engage users and drive

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Facebook Shows Users When Advertisers Target Them, Instagram Tests Communal Video Viewing, and More Social Media News April 2019

Facebook Shows Users When Advertisers Target Them, Instagram Tests Communal Video Viewing, and More Social Media News April 2019

April 30, 2019 0 comments

Also, this month in social media news: LinkedIn adds a “Teammates” option to facilitate connections among colleagues, and Facebook is testing a Stories-like newsfeed. Highlights: Facebook is giving users increased access to what information advertisers have on them. Instagram is considering joining Facebook in promoting communal video experiences. LinkedIn’s “Teammates” feature helps users prioritize content

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6 Content Marketing Trends for the Supply Chain in 2019

6 Content Marketing Trends for the Supply Chain in 2019

April 11, 2019 0 comments

Content marketing is no longer optional. It’s essential in creating brand awareness, educating audiences, and building credibility. Here’s a look at the biggest digital marketing trends for 2019. Highlights: The content marketing industry is expected to be worth more than $400 billion by 2021. Video is currently the most popular form of content being consumed online today.

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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