Automation can make your social media marketing more efficient and effective, allowing you more time to develop and execute other marketing campaigns. Here are 11 social media marketing mistakes to avoid. Social media automation is quite a controversial marketing topic. The critics cry, “Social media is supposed to be social!” The supporters retort, “It’s all
An effective social media strategy requires data. Here are our 10 favorite social media analytics tools to empower you with insights that will boost your social media game. Highlights: Hootsuite and Sprout Social are all-around social media management tools that offer analytics. Google Analytics is an overall powerhouse tool to track the performance of all
When it comes to digital marketing, social media is here to stay. Here’s our four-step guide to leveraging social media for the robotics industry. Highlights: Having a documented strategy is key to reap the benefits of social media marketing. Define your audience and establish concrete goals for social media campaigns. Set metrics and use data
Also, this month in social media news: Facebook shows marketing decline; Instagram introduces unfollower statistics for creators; and YouTube adds still-image ads. Highlights: Facebook announces a new redesign that puts Groups at the center – and brands on the outskirts. For the first time in 5 years, Facebook marketing is in decline. Instagram is testing
Social listening describes the process of scanning online platforms to find the sentiment around your brand. Here are 4 ways that social listening can boost SEO. Highlights: Social listening describes the process of scanning social media platforms, blogs, news websites and other digital forums to find the mention of any keywords. Regularly monitoring the sentiment
LinkedIn is a powerhouse B2B social media network and an ideal place for gaining industry insight. Here are 8 must-follow professionals on LinkedIn for the supply chain. Highlights: 94% of B2B marketers are using LinkedIn to distribute content. With its publishing platform, LinkedIn lets users create long-form content. Follow industry thought leaders to fill your
Recent research aims to get the bottom of the biology behind social media engagement. There’s now scientific evidence to support the best time to post on social media. Highlights: Researchers from Notre Dame have linked optimal social media post timing with human circadian rhythms. Emotional content performs best in the mornings. For think-pieces, afternoon is
Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers, and we’re joining the fun. We’ve written extensively about the benefits of using Instagram as a part of your social media strategy. And, though we’ve been active on Instagram for over two years, we’re now taking on Instagram Stories. Instagram Stories are
When it comes to social media, timing is everything. These 5 tools will help you determine the best time to post on social media for your business. Highlights: Social media is playing an increasing role in B2B purchasing decisions. Even if you’re posting great content, if you’re doing it at the wrong times, you’re losing
We get many queries from manufacturers about social marketing — mostly, why and how should I use it — so here are our answers to the most-popular questions manufacturers ask about social media. Highlights: Facilitate networking opportunities, thought leadership, and prospect/client relationships. Consider using popular platforms like YouTube and Instagram to engage users and drive
Also, this month in social media news: LinkedIn adds a “Teammates” option to facilitate connections among colleagues, and Facebook is testing a Stories-like newsfeed. Highlights: Facebook is giving users increased access to what information advertisers have on them. Instagram is considering joining Facebook in promoting communal video experiences. LinkedIn’s “Teammates” feature helps users prioritize content
Content marketing is no longer optional. It’s essential in creating brand awareness, educating audiences, and building credibility. Here’s a look at the biggest digital marketing trends for 2019. Highlights: The content marketing industry is expected to be worth more than $400 billion by 2021. Video is currently the most popular form of content being consumed online today.
