We want to hear from you! The supply chain and logistics industries may have taken longer to jump into the social media game, but those companies that are leveraging these platforms are seeing positive effects on their business. An industry survey conducted by Fronetics found that while 100% of respondents have used social media for five
If you’re trying to build a YouTube audience, you’ll need equal parts strategy, creativity, concision, and valuable subject matter. Highlights: Strategy and creativity are top priorities. Keep content short and sweet for maximum impact. Offer value to your audience rather than a sales pitch. An increasing percentage of search traffic is perusing YouTube for information,
Also, this month in social media news: Twitter launches new camera tools to increase visual focus; and Pinterest introduces Catalogs and expands shopping ads. This month on social media news, we’re seeing a few trends continuing. Platforms are increasingly offering robust analytics tools to content creators in an effort to boost engagement. This time, it’s
Many B2B organizations are using Instagram to grow business. Here are a dozen Instagram tips to help you use the platform effectively. Highlights: Instagram has become the second most used social media platform, up from fourth in 2017. Audiences love real-time content, like Instagram Stories. It lets them feel a genuine, human connection — the
Instagram for business is a rising trend. Here are some top tips to get your business using Instagram as a part of your digital marketing strategy. Highlights: Instagram is all about authenticity and personality. Let your audience get an up close and personal glimpse into your company’s culture. Audiences love real-time content and it lets
New reports show an overall decline in social media use. With dropping numbers, why should businesses continue to use social media use? Here’s seven reasons why your brand still needs social media. Highlights: Social media usage has seen a steady decline in usage over the past two years. Having a presence on social media shows
Take note: Brands in the supply chain are not immune to these social media mistakes. Highlights: There will be over 3 billion social media users by 2021. Not knowing your audience can cripple your efforts. Social media is about connecting – not promoting. Approximately 81% of small and medium businesses use a social platform. And we
Also this month in social media news: YouTube has reached nearly 2 billion monthly users; Instagram is developing a feature to simplify multiple account management; and YouTube addresses “dislike mobs.” Highlights: Social media platforms including Facebook, Instagram, and LinkedIn are working to streamline their platforms. YouTube usage continues to grow, as the platform begins addressing
Social media is changing just about everything about the way brands market themselves — including packaging design. Highlights: Packaging is a valuable content channel. Brands need to make packaging design decisions with an eye to how they read in thumbnail images. Use scalable imagery and optimize form function, color pallet, and font for user-generated social
Need some Instagram for B2B marketing inspiration? These 10 brands are getting it right. Highlights Instagram is a great opportunity for B2B businesses. Avoiding blatant sales or advertising pushes is key. Successful accounts engage users with interesting visuals and/or provide them with value through informative content. Instagramnow boasts over 1 billion monthly active users, making
Transparency in your supply chain through social media outlets can give a look inside your company in a way that your customers are craving. Highlights: Customers have been demanding more visibility into supply chains of the products they purchase. Through social channels like Twitter , LinkedIn , and Facebook, companies are greatly enhancing their two-way communication with
Looking to boost followers on Instagram? These tips will help supply chain marketers grow their following, build brand awareness, and nurture a loyal audience base. Highlights Instagram has over 500 million daily users. Fake accounts won’t help in the long run. Growing authentic followers requires commitment and strategy. While it’s true that Facebook is a
