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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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Here is what Red Sox Nation can teach business

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Red Sox fans are known for their loyalty, optimism, spirit, and patience.  The Curse of the Bambino caused an 86 year championship drought.  During these 86 years, and the equally long seeming gaps between the 2004, 2007 World Series wins and the upcoming 2013 victory (remember, Red Sox fans are ever optimistic) – Red Sox

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7 things to consider when choosing the right outsource partner

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Within the logistics and supply chain industries, the key to providing your client with an end to end valuable offering is providing the core value yourself and outsourcing the rest.  Finding the right outsource partner is critical to success. Here are seven things you need to consider when choosing a new outsource partner.  1.      Culture

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5 things the supply chain industry can learn from Top Gear

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Here are five things the supply chain industry can learn from Top Gear.  1.  Speed is essential Jeremy Clarkson advises: “Speed has never killed anyone, suddenly becoming stationary… That’s what gets you.” For the supply chain industry speed and stagnation can be deadly.  PwC’s Global Supply Chain Survey found that industry leaders (financially and operationally) have

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How to quit your job (without using interpretive dance)

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You hate your job.  The hours aren’t right, the work isn’t stimulating, and you feel there are no growth opportunities.  Your new hero is Marina Shifrin and you play her epic resignation video over and over again in the hopes that you: 1) can get up the courage to quit, and 2) you can acquire

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Let’s take the vacation off the endangered list

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Vacations are going the way of the dinosaur.  I say – bring the vacation back. The Center for Economic and Policy and research released a report in May on vacations – or lack thereof.  It turns out that the United States is the only advanced economy in the world that does not guarantee its employees

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9 business lessons from Breaking Bad

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Breaking Bad, AMC’s award-winning drama, is dark, violent, gritty – and it offers 9 essential business lessons. 1.  Don’t cut corners; quality is paramount Look, I like making cherry product, but let’s keep it real, alright? We make poison for people who don’t care. We probably have the most unpicky customers in the world. You

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Is requiring failure the key to success?

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Last week Jason Seiken wrote a post for the HBR Blog Network on the necessity of failure for success.  The post, How I Got My Team To Fail More, described his efforts at PBS to create an entrepreneurial culture by requiring members of the digital team to fail.  Seiken wrote: “Soon after arriving at PBS,

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How many 3PLs do you use?

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This post is written by our Marketing Analyst Intern, James Kane.  James is a senior at the University of New Hampshire’s Whittemore School of Business and Economics. A recent article by Patrick Burson in Logistics Management discussed the use of 3PL providers.  The article noted that 86 percent of domestic Fortune 500 companies use 3PLs

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How to make your meetings not suck, or how to run an effective meeting

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            Let’s face it, meetings can suck.  A poorly planned and executed meeting is a waste of time and money, and it can be demoralizing.  Meetings shouldn’t be like this. Here are nine tips on how to plan and how to run an effective meeting.  1.      Purpose Every meeting should have

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Know your customers better than yoursef

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I recently wrapped up a customer engagement that was centered on marketing effectiveness and sales force optimization. Two big words that represent the quality of a company’s message and the successfulness of their sales force. I began the engagement like any other, by looking at the data. The company I was working with had really good

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Five tips for better solution selling

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Let’s face it, there’s a clear and distinct difference between selling traditional logistics and selling integrated logistics and supply chain solutions. The key difference is; one is a product offering and one is a solution. When you try and sell solutions like you are selling a product, it’s like bringing a gun to knife fight…usually with

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Reducing Electronic Waste through Reverse Logistics

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Over time, we discovered that throwing electronics away is extremely damaging to the environment. With the increasing innovation of new and trendy electronic devices continually entering the marketplace, there is high turnover and greater demand than ever before. Manufacturers and retailers are seeking partnerships with third party logistics (3PL) providers that can decrease e-waste through reverse

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