Fronetics Blog - Digital and Content Marketing for the Supply Chain

Also, this month in social media news: Facebook shows marketing decline; Instagram introduces unfollower statistics for creators; and YouTube adds...

These Google Analytics reports are crucial to understanding the visitors who are browsing your website and how you are more likely to get them to...

Soft skills are more important than ever, and emotional intelligence is arguably more important than all the rest. Highlights: Because Supply...

Measuring brand awareness is a notoriously difficult task. Here are our favorite tools to help you refine your efforts. Highlights: Tools for...

Social listening describes the process of scanning online platforms to find the sentiment around your brand. Here are 4 ways that social listening...

Supply chain companies are increasingly recognizing the need to align sales and marketing teams through the use of analytics. Highlights: Sales...

Recent research aims to get the bottom of the biology behind social media engagement. There’s now scientific evidence to support the best time to...

As the performance gap between high and low digitally achieving companies widens, taking steps toward digital maturity is increasingly important...

Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers, and we’re joining the fun. We’ve written extensively...

Putting your audience’s informational needs first when publishing blog content is the only way to guarantee success in the modern marketing...

Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure...