Fronetics Blog - Digital and Content Marketing for the Supply Chain

So much to say, so little time. Supply chain marketing during Covid-19 — leaning in is better than backing out. Turmoil does not quite begin to...

Digital marketing over social media is a trend that continues to grow, but it’s only effective if you’re doing it right. Here are...

Knowing how and when to respond to a social media crisis is crucial for reputation management and preventing future issues. News travels at...

Artificial intelligence is shaping the future of supply chain companies, helping to improve accuracy, speed, efficiency, and more. Here are 4...

Whether you’re using social marketing or not, chances are your employees are active on social media platforms. Here’s why you need to create a...

Organizations implementing sustainable supply chain practices face increased expenses associated with upfront investments. But new strategies are...

Strategically integrating paid advertising in the buyer’s journey can help influence purchases and repeat sales. Highlights: We advocate a...

LinkedIn has released a new guide to using video on its platform. Here’s what supply chain companies need to know to get the most out of video on...

As other social networks face unprecedented controversy, LinkedIn is still the best professional social media tool. But too many Supply Chain...

Facebook Messenger is the latest trend in chatbots for the supply chain. Here are powerful numbers to prove why your brand needs to be active on...

Amazon has changed the way we do business. Supply chain companies need to get on board with Amazon’s e-commerce strategy or risk losing...

Search intent looks at the ‘why’ behind a search. If you’re looking to improve your website ranking, here’s how search...