supply chain marketing Insights
Industry Marketing News + Insights
Our supply chain marketing blog is the place for all things industry news and happenings, B2B marketing updates, social media releases, and more. Subscribe to never miss an update.
6 Content Marketing Trends for the Supply Chain in 2019
Content marketing is no longer optional. It's essential in creating brand awareness, educating audiences, and building credibility. Here's a look at the biggest digital marketing trends for 2019. Highlights: The content marketing industry is expected to be worth more...
Survey: Social Media Use in the Supply Chain and Logistics Industries
We want to hear from you! The supply chain and logistics industries may have taken longer to jump into the social media game, but those companies that are leveraging these platforms are seeing positive effects on their business. An industry survey conducted by...
Infographic: 4 Strategies for Supply Chain Marketers to Build a YouTube Audience
If you’re trying to build a YouTube audience, you’ll need equal parts strategy, creativity, concision, and valuable subject matter. Highlights: Strategy and creativity are top priorities. Keep content short and sweet for maximum impact. Offer value to your audience...
Video: For More Creative Content, Break These 4 Rules
The best way to come up with creative and engaging content is to think outside the box and sometimes, take risks. Here are 4 rules to break to produce truly creative content. Highlights: Throw out the template approach to content and start thinking about what makes...
The One Thing Manufacturing Marketers Must Do Now: Video Short
Here’s why manufacturing marketers should skip the sales pitch and create content that prioritizes the needs of their target audience. Highlights: Research indicates that only about half of manufacturing marketers are prioritizing their audience’s needs when creating...
Fronetics’ Top 10 Picks for Must-Read Supply Chain and Logistics Blogs
Follow these supply chain and logistics blogs to keep up with the latest industry news and happenings. Highlights: These industry blogs are rich with the latest news, insights, and trends. Blogs cover a variety of topics, including research and strategy, and feature...
Twitter’s New Video Analytics Tool, Facebook Showcase, and More Social Media News March 2019
Also, this month in social media news: Twitter launches new camera tools to increase visual focus; and Pinterest introduces Catalogs and expands shopping ads. This month on social media news, we’re seeing a few trends continuing. Platforms are increasingly offering...
The Job Market is so Hot that Candidates are Ghosting Employers
In today's job market, companies have to compete harder than ever before and candidates, realizing their position, have begun ghosting employers. Ghosting has never been in an issue in the professional setting until now. Highlights: According to a new report, more...
Video: Video Marketing and the Supply Chain
The popularity of video marketing is on the rise, and savvy supply chain marketers are using this medium to tell their brand’s story, broaden their audience, and generate leads. Highlights: Use video to tell your brand’s story, broaden your audience, and generate...
Using Digital Marketing to Keep Your Pipeline Full in the Material Handling Industry: Video Short
When it comes to growing your material handling business, digital marketing can set your company apart, capture quality leads, and keep your sales pipeline full. Highlights: Material handling is extremely competitive and faces challenges like rising interest...
Infographic: 12 Instagram Tips for Supply Chain Companies
Many B2B organizations are using Instagram to grow business. Here are a dozen Instagram tips to help you use the platform effectively. Highlights: Instagram has become the second most used social media platform, up from fourth in 2017. Audiences love real-time...
4 Examples of AI for the Supply Chain
With the power to drastically increase efficiency in all areas of the supply chain, it's important brands are exploring the benefits of AI. Here are four examples of how AI can benefit your supply chain. Highlights: It's estimated that supply chain firms could gain...
6 Favorite Marketing Automation Tools for the Packaging Industry: Video Short
Packaging industry marketers: check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Highlights: Customers increasingly expect packaging to be personalized to suit their needs. Personalize leads’...
Video: Top Tips for Using Instagram for Business
Instagram for business is a rising trend. Here are some top tips to get your business using Instagram as a part of your digital marketing strategy. Highlights: Instagram is all about authenticity and personality. Let your audience get an up close and personal glimpse...
Why Your Brand Still Needs Social Media
New reports show an overall decline in social media use. With dropping numbers, why should businesses continue to use social media use? Here's seven reasons why your brand still needs social media. Highlights: Social media usage has seen a steady decline in usage over...
Infographic: Social Media Mistakes Supply Chain Brands Still Make
Take note: Brands in the supply chain are not immune to these social media mistakes. Highlights: There will be over 3 billion social media users by 2021. Not knowing your audience can cripple your efforts. Social media is about connecting – not promoting....
Women Climbing Supply Chain Ranks Find a Growing Salary Gap
Increasingly, women are pursuing careers in the supply chain. But they continue to face a salary gap — and the higher they climb, the wider it gets. Highlights: Men in the supply chain industry earned an average of 29% more than women in 2017. Women perform at the...
Top 5 Podcasts for the Supply Chain and Logistics Industries 2019
Here are our picks for the best podcasts for the supply chain for industry insights, analysis, and conversation. Highlights Professional content is now available via podcasts Listen to conversation on transportation, SCM, manufacturing, automation, and more Get timely...
Facebook Integrating Messaging Platforms, LinkedIn Updates Recruiter Platforms, and More Social Media News February 2019
Also this month in social media news: YouTube has reached nearly 2 billion monthly users; Instagram is developing a feature to simplify multiple account management; and YouTube addresses “dislike mobs.” Highlights: Social media platforms including Facebook, Instagram,...
6 Tips for Warehouse and Distribution Center Efficiency
If you want to keep your customers satisfied, you need to keep things moving in your facility. Use these tips to keep up the pace and increase warehouse and distribution center efficiency. Highlights: Speed has become the name of the game when it comes to staying...
Video: SEO Basics – Everything Your Brand Needs to Know
SEO helps your website rank higher in search engine results pages. Here are the SEO basics to get your website performing better and in front of your target audience. Highlights: SEO stands for search engine optimization -- that much has stayed the same. It refers to...
How Social Media is Changing the Packaging Industry: Video Short
Social media is changing just about everything about the way brands market themselves — including packaging design. Highlights: Packaging is a valuable content channel. Brands need to make packaging design decisions with an eye to how they read in thumbnail images....
Stay Ahead: 6 Essential Robotics Blogs
These 6 robotics blogs are our favorite reads for gathering information, analyzing issues, and staying current in an industry that is rapidly changing. Highlights: Follow these 6 blogs for the latest on the robotics industry Featuring a variety of expert perspectives...
Infographic: 10 Companies that Are Getting Instagram for B2B Marketing Right
Need some Instagram for B2B marketing inspiration? These 10 brands are getting it right. Highlights Instagram is a great opportunity for B2B businesses. Avoiding blatant sales or advertising pushes is key. Successful accounts engage users with interesting visuals...
How Rogue Ales is Leveraging IoT to Revolutionize the Beer Brewing Industry
Rogue Ales believes that their “Ground to Glass, Grow your Own Revolution” is a key tenet to their success. The company leverages the Internet of Things (IoT) to ensure that their supply chain is able to deliver the highest-quality ingredients to their breweries just...
5 Tips to Boost SEO for Supply Chain Marketers: Video Short
Search engines are constantly changing, but these 5 tips will ensure that supply chain marketers can boost SEO in 2019. Highlights People are changing how they search, and search engines are adapting accordingly. Simple changes to the structure of your site can have...
Use Social Media to Enhance Supply Chain Transparency
Transparency in your supply chain through social media outlets can give a look inside your company in a way that your customers are craving. Highlights: Customers have been demanding more visibility into supply chains of the products they purchase. Through social...
Infographic: 10 Ways to Boost Followers on Instagram
Looking to boost followers on Instagram? These tips will help supply chain marketers grow their following, build brand awareness, and nurture a loyal audience base. Highlights Instagram has over 500 million daily users. Fake accounts won’t help in the long run....
Top 3 Logistics and Supply Chain Blogs of 2019
Our readers voted Cerasis, Women in Trucking, and Hollingsworth as the top 3 logistics and supply chain blogs of 2019. You voted, and the results are in! Cerasis is your number one favorite blog of the year, with Women in Trucking and Hollingsworth coming in second...
Facebook Adds CTA Stickers for Page Stories, Twitter Plans New Conversational Features, and More Social Media News
Also, this month in social media news: Instagram allows posts to multiple accounts; Snapchat shares research on social media use; and YouTube adds new swipe-to-view option. Highlights Facebook and YouTube are making changes that reflect a shift toward the Stories...
What’s the Best Degree for Supply Chain Management?
Supply Chain skills have never been in more demand and the work has never been more interesting. Here's a look at the best degree for supply chain management. Highlights: Today’s supply chain professionals need to be well-versed in data analysis, presentation skills,...
Video: 4 Best Channels for Video Distribution
Knowing the right video distribution channels can go a long way toward driving traffic and getting your content to your target audience. Highlights: An effective video distribution strategy is key to success. Choose video distribution channels that match your...
Send in the Drones: How PINC & Amazon Have Optimized Inventory Management
Drones and other autonomous technology are actively being utilized in supply chains. Here's how companies like PINC and Amazon are leveraging this new technology for inventory management. Highlights: Drones and other autonomous technology are actively being utilized...
B2B Digital Marketing Trends, Budgets, and Benchmarks: Highlights for 2019
Supply chain and logistics companies: here are your key takeaways on digital marketing trends from the Content Marketing Institute’s 2019 survey. Highlights: For 2019, resolve to put your audience first. Building audience trust is crucial. Make sure your content is...
Video: The Basic Social Media Mistakes Companies Still Make
Social media is an ideal way for supply chain and logistics companies to reach their audience. But too many businesses are still making these basic social media mistakes. Highlights Social media only works as a marketing tool if you have a documented strategy. Don't...
Infographic: Top Tips for Your Supply Chain Blog
Blogging should be a central part of your content marketing strategy. Here are our top tips for creating and sustaining a successful supply chain blog in 2019. Highlights: Blogging needs to be a central part of your content marketing strategy. Focus on quality over...
Digital Marketing for the Supply Chain and Logistics Industries
Updated February 4, 2025 Digital marketing for the supply chain has become necessary to position your company to not only be found online, but also to be researched and to be compared to your competition. Highlights: Digital marketing uses your website, related social...
The Ugly and Not-So-Sustainable Smart Device Battery Supply Chain
It's time for consumers to stand up to tech giants and force them to procure raw materials, used in an ethical and sustainable manner, for smart devices. Highlights: Smart devices have created a dependency on batteries. Blockchain is being considered to track cobalt...
Supply Chain Marketing Trends To Watch For In 2019
With the start of the new year, it’s time to take a breath and get ready for what’s next. Here are five trends in supply chain marketing to expect in 2019. Highlights: People trust people, not ads. Knowing how your customers communicate is key. Personal connection is...
The 7 Dos and Don’ts of B2B Email Subject Lines
Email subject lines can make or break an email marketing campaign. Read on for our dos and don’ts for creating an effective subject line. Email marketing is an unquestionably effective content marketing tactic for B2B businesses. But too often, marketers lose out on...
Learn From The Past To Prevent Future Marketing Mistakes
Before you make your marketing resolutions for this year, take a moment to look at last year’s digital content marketing successes and failures. As the new year begins, take the opportunity to look at past marketing choices, see what worked and what didn’t, and shape...
Infographic: 4 Reasons the Supply Chain Should Try Live Video
Live video streaming helps businesses promote transparency, good communication, and relatability. Live video is one the biggest trends in social media marketing right now. According to the 2018 Social Media Marketing Industry Report, 77 percent of marketers plan to...
Vote for the Top Logistics and Supply Chain Blogs of 2019
It’s time to cast your vote for the top logistics and supply chain blogs of 2019! We love hearing about your favorite logistics and supply chain blogs. We’re conducting our 5th annual survey to uncover the top industry blogs of 2019. Help us by voting for your...
Top 5 Talent Posts of 2018
Here are our most-viewed blog posts from 2018 about talent, including analysis of industry trends, and influencers you should be paying attention to. New Year’s is the time for resolutions — personally and within your professional life, as well. Take a look at your...
Top 5 Leadership Posts of 2018
Our most-viewed leadership posts from this year discuss the characteristics of effective leadership, point out industry trends, and provide resources for leadership growth. Our top leadership posts from 2018 examine what makes a good leader, as well as what makes a...
Top 5 Sales and Marketing Posts 2018
Aligning sales and marketing can help achieve big-picture goals. Here are the top five sales and marketing posts of 2018 that highlight how these two teams can work together. The sales process is often a complicated journey that includes uphill climbs and unexpected...
Top 5 Automation Posts 2018
Implementing automation can help supply chain marketers become more efficient and more successful in earning and converting leads. Here are our most-viewed automation posts of the year. Automation is changing the way supply chain marketers do their job. When properly...
Top 10 Supply Chain and Logistics Posts 2018
These are the top 10 most-viewed supply chain and logistics posts of 2018. Our goal throughout the year is to provide our readers with the latest news and happenings in the supply chain and logistics industry, with a focus on content marketing. We hope to educate and...
Top 10 Social Media Posts 2018
Our most-viewed social media posts confirm there’s only one thing that stays the same with social platforms: they’re always changing. Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. But staying current...
Top 10 Content Marketing Posts 2018
Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers have seen the benefits (and successes) of content marketing. It is the most cost-effective method to...
Top 5 Analytics and ROI Posts of 2018
Here are our most-viewed blog posts from 2018 about analytics and ROI, including articles about how to calculate your marketing ROI and competitive benchmarking. Content marketing is increasingly popular in the B2B sector. In fact, 91% of B2B marketers used content...
6 Content Marketing Trends for the Supply Chain in 2019
As content marketing continues to increase in popularity, here are six trends to consider when planning your 2019 strategy. A recent article by Forbes on content marketing notes: “As recently as a few years ago, marketers handled content mostly as a side project. It...
Three Ways Content Marketing Should Change How You Sell
Content marketing is reshaping the sales process. Here’s what this strategic resource can do for you. We’ve said it before, and we’ll probably say it again: content marketing is not about making a sales pitch. Nor is it a substitute or replacement for an expert sales...
Infographic: 6 Ways to Repurpose Content
Repurposing content is an efficient way to reach a broader audience and build brand awareness. You spent hours pouring over stats and interesting facts for a blog post. Don’t let all of that effort fall to the wayside. Breathe new life — and reach new audiences — by...
The Top 3 Social Media Mistakes Companies Still Make
Social media is a valuable tool for businesses, but only if they use it to their best advantage and avoid these three common mistakes. 81% of small and medium businesses use a social platform. And we all understand why. By 2019, it is estimated that there will be...
Facebook Announces 3Q Earnings, LinkedIn Offers New Integration Tools, and More Social Media News
Also in social media news, November 2018: Instagram tests options to promote stories on business pages, Pinterest unveils updates to self-serve ad tools, and Facebook tests advanced analytics for Instagram. November was the month of social media updates and the...
Why You Should Hire People for Their Superpowers
Great people don’t always focus on expressing their superpowers at work out of a fear of limiting their scope. Here's how employers can identify and coach employees to work to their fullest potential. This guest post comes to us from Argentus Supply Chain Recruiting,...
Infographic: Holiday Supply Chain 2018
With the 2018 holidays approaching fast, customers are pulling out their wallets and getting ready to increase holiday spending by at least 4.3%. The National Retail Federation (NRF) is estimating that holiday sales will be up 4.3-4.8% over 2017, for a total of...
Video: 7 Stages in the Sales Cycle Content Can Help
Here’s how content can help support sales during the seven stages of the sales cycle, including personalization and building last relationships. The sales process is often an uphill journey with lots of unexpected bumps along the way. Sales teams are all too familiar...
Social Messaging Platforms: Why Your Supply Chain Company Needs to Pay Attention
With a growing shift toward social messaging platforms, your business needs to find a way to incorporate these apps into your content marketing strategy. Feel like giving yourself a pat on the back for finally getting a handle on how to effectively use social media...
Why Content Marketing Depends on Metrics
Finding, analyzing, and using the right metrics effectively is crucial to a successful content marketing strategy. Accountability and showing a solid return on investment is everything when it comes to ensuring that your business is allocating adequate resources to...
Infographic: Five Elements of Effective B2B Case Studies
For B2B buyers, case studies are still the most popular type of content. Check out our infographic below to discover the five elements of an effective B2B case study. Did you know that 89% of B2B marketers consider customer testimonials and case studies to be the most...
The Value of Video Marketing for the Supply Chain
The popularity of video marketing is on the rise, and savvy supply chain marketers are using this medium to tell their brand’s story, broaden their audience, and generate leads. Video is the most popular form of content being consumed online today — and it shows no...
Top 5 Supply Chain Websites to Follow
Looking to keep up with happenings in the supply chain industry? These are our top five supply chain websites to follow. One of the best ways to keep up with supply chain trends, innovations, and best practices is by following leading industry websites. In this guide,...
Supply Chain and Marketing/Sales Are AI’s First Big Opportunities for Business Use
The results are in: Artificial intelligence (AI) has significant value for many business sectors. But what are the most effective ways to apply AI to your supply chain management company? Executives of many leading companies are looking for ways to integrate AI into...
Video: How Businesses Can Be Helpful (Not Intrusive) on Social Platforms
Social platforms create an opportunity to connect with prospects but only if your efforts align with customer preferences. Here’s how brands can focus on creating content that customers actually want. In 2018 social media platforms have made a concerted effort to keep...
Is Supply Chain Management Doomed for Automation?
Artificial intelligence (AI) is changing the way the global supply chain operates and may make most supply chain management companies obsolete in 5-10 years. What can your company expect and what are the best strategies for preparing? AI has a significant presence in...
How to Market to Your Millennial B2B Buyers
Companies can reach millennial B2B buyers by partnering with popular social media users who speak with passion and expertise to young professionals. Numbering 80 million, millennials have become the largest demographic segment in the United States and are expected to...
Infographic: How Content Can Help in Each of the 7 Stages of the Sales Cycle
Here’s how content can help support sales during the seven stages of the sales cycle, including personalization and building last relationships. The sales process is often a complicated journey that includes uphill climbs and unexpected roadblocks. Sales teams are all...
5 Elements of an Effective B2B Case Study
Case studies continue to be the preferred content type among B2B buyers. These 5 elements will help you write case studies that engage prospects and generate leads. We just wrote about how buyers prefer case studies over all other kinds of content. In fact, 89% of B2B...
Prospects Prefer This Type of Content — By Far
Case studies are a perfect way to organize and present hard facts about your products and services — and they continue to be one of the most effective types of content out there. A recent study shows that case studies far outperform other types of content....
Instagram Founders Leave Facebook, LinkedIn Overhauls Groups, and More Social Media News
Also in social media news, October 2018: Snapchat partners with Amazon on visual search tool, Google Plus is shutting down, and Instagram adds Quick Replies for business accounts. With the arrival of Halloween, we know that the holidays are quickly approaching....
The Three Most Foundational Supply Chain Elements
In order to transform and mature, these supply chain elements need to be incorporated into a brand's foundation: stakeholder alignment, visibility, and role clarity. This guest post was written by Paul Rea for Argentus Supply Chain Recruiting, a boutique recruitment...
Video: Focus on Conversions or Building Traffic First?
What’s more important: prioritizing conversions or building traffic? The simple answer is both. Here’s why you need to balance your efforts for the best results. The argument for building traffic or optimizing for conversions has no end. Like we stated in our earlier...
Infographic: Halloween 2018 for the Supply Chain
U.S. Consumers plan to spend a whopping $9 billion, the second highest spending amount in 14 years, on costumes, candy, decorations, and more to celebrate Halloween this year. The National Retail Federation anticipates spending for Halloween in 2018 will come close to...
Social Media Content Should Focus on Awareness and Consideration Stages
Brands need to focus on the awareness and consideration stages of the buyer's journey to build relationships and boost social media ROI. Are you focusing on the right phases of the buyer’s journey in your social media strategy? The 2018 Sprout Social Index shows that...
How Businesses Can Be Helpful (Not Intrusive) on Social Platforms
As social networks reaffirm their commitment to keeping their platforms truly social, brands need to evaluate their social media marketing strategies and ensure that they align with what users want to see. This year, we’ve seen social networks attempt to take back the...
7 Stages in the Sales Cycle Content Can Help
Content is your sales team’s best friend. Use these 7 strategies for putting your content to work to convert and retain customers. As we’ve written about before, content can help your sales team win business. But you need to take a close look at your sales process and...
Why Inbound Marketing is a Better Strategy Than Outbound for Supply Chain
The supply chain is increasingly seeing the value of moving to an inbound marketing strategy. Here's what's at the core of the change to inbound marketing. Traditional marketing in the supply chain uses an outbound strategy. We’ve all done it. Taking out ads in trade...
Build Traffic or Optimize for Conversions? A Chicken or Egg Debate
Wondering whether you should be prioritizing building traffic or optimizing for conversions? Here’s the case for each. I currently have a client trying to decide what to prioritize: building traffic to his website or optimizing current content for lead conversions....
What Content Does Sales Need?
Optimally, content and sales have a symbiotic relationship. But the key is understanding what kind of content your sales team needs to help them close deals. A theme I’ll be examining in this space over the next few months is how content marketing can help businesses...
6 Ways to Repurpose Content
Content creation requires time, money, and creativity. Here are 6 creative ways to repurposing existing content that will ensure you get the maximum value out of your work. You could say I’m “scrappy.” My mom always says that I can stretch a dollar farther than anyone...
5 Chatbot Platforms for Supply Chain Operations to Consider
Consider these chatbot platforms for supply chain operations that can help you create artificial intelligence bots to interact with your prospects. Chatbots are on the lips of every marketer these days hoping to automate some of their processes. These artificial...
How to Use Social Media to Promote Events and Conferences
Follow these 3 steps to use social media to promote events, conferences, and other business occasions. Social media is a powerhouse tool for growing brand awareness, audience engagement, and lead generation. It’s also one of the most effective ways out there to...
10 Tips for Using Instagram for Business
Instagram for business is a rising trend. Here’s how to use the platform to connect with your audience in a personal way. Recent research on social media use shows that 66% of brands now use Instagram. It’s the second-most used platform by businesses, up from fourth...
Video: Measure Social Media Success in Terms of Potential, not Dollar Amount
Social media’s ability to exponentially grow brand awareness and introduce your content to unseen audiences can’t always be measured in dollars. One of the hardest parts about implementing a social media strategy is struggling to measure its success. While most B2B...
How to Use Guest Posting as Part of Your Content Strategy
Guest posting can help you build your reputation as a thought leader, grow your contact list, improve your SEO, and expose your content to new audiences. At Fronetics, we use guest posting as a part of our own — and many of our clients’ — content strategies....
Infographic: 3 Steps to Prove Social Media ROI
Use these three steps to calculate your social media ROI and prove the value of your investment. As supply chain and logistics businesses are finally recognizing the merits of content marketing, and more specifically social media platforms, many are looking into...
5 Secrets to Creating Infographics that Will Wow Supply Chain Buyers
Infographics are a content powerhouse, but creating them isn’t always easy. These five tips will help you make the most of this format. Infographics can be one of the most effective content mediums. We know that digital natives, who make up the majority of B2B buyers...
Should You Let Your Employees Work from Home?
Considering instituting a work from home policy for your business? Ask yourself these three questions first. As the supply chain becomes increasingly digital, many employers may be considering implementing a work from home policy. After all, we know one way to attract...
New Survey Shows Facebook Users are Changing Their Habits, Snapchat Announces Webinars for Advertisers, and More Social Media News
Also in social media news, September 2018: Twitter launches audio-only live streaming, and Facebook Creator Studio is going global. The kids are back to school, football is back on tv, and the leaves are starting to change colors. This can only mean one thing: fall is...
In This Job Market, More Companies are Lowering Experience Requirements
In today's job market, candidates are in such high demand, companies are posting positions with little or no experience requirements. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management...
Video: What Content Does Sales Need to Close Deals?
Armed with high-quality, substantive content, sales teams can use inbound marketing to close deals and boost sales. Here’s the content they need to advance purchasing decisions. Aligning sales and marketing teams is not a new concept, but one that many companies don’t...
6 Ways Digital Natives Are Changing B2B Purchasing
A new generation of buyers, digital natives, is shaking up the B2B purchasing landscape. Is your business ready to meet them online? Digital natives, who now make up the majority of the B2B purchasing landscape, have completely changed how vendors need to market and...
Infographic: Top 3 Resources for B2B Buyers
Online searches, vendor websites, and peer recommendations are the top 3 resources for B2B buyers. As a marketer, it’s not enough to just know about the B2B buyer’s process. Your success rides on your ability to understand how your buyers are getting their information...
What Does Automation Mean for Supply Chain Marketing and Sales?
Automation has two major benefits for supply chain marketers: it drives efficiencies and improves success rates in earning and converting leads. When you think about automation in the supply chain, you probably don’t immediately consider marketing and sales. Perhaps...
5 Things to Do Before Starting an Influencer Marketing Campaign
Ask yourself these five questions before you dive headfirst into an influencer marketing campaign to set you on the right path. We’ve been writing a lot lately about influencer marketing and how it can work for the supply chain. These campaigns can be extremely...
The 3 Most Important Sources of Information for B2B Buyers
Today’s B2B buyers are mostly digital natives who get the majority of their purchasing information from online searches, vendor websites, and peer recommendations. From a content marketing perspective, knowing where your buyers get their information is critical to an...
3 Dangers of Sales and Marketing Misalignment
When sales and marketing misalignment plagues your organization, it can have motivational and financial consequences. Imagine your business spending millions of dollars trying to fix one perceived problem — and it wasn’t even the problem, after all. Too often, B2B...
Video: The Most Important Resources for B2B Buyers (and How You Should Prepare)
Here are the top three resources digital natives are using to research solutions and how your B2B business can prepare to meet them online. Knowing where your buyers do research when making purchasing decisions is crucial to any marketing strategy. Digital natives, a...