Fronetics Blog - Digital and Content Marketing for the Supply Chain

New research shows Gen X business leaders are being promoted slower than their millennial and boomer counterparts. This Gen X talent looking to...

Although content is extremely important, it’s only effective if it gets in front of the right audience. Here’s everything you need to...

In a highly competitive B2B landscape, AI can be the strategic advantage your brand needs. Here’s everything you need to know about AI for...

Here are 15 social video marketing statistics that every supply chain marketer should be aware of in 2019. Highlights: 87% of business use video...

Machine learning is shaping the future of supply chain and logistics management, improving accuracy, speed, scale, and more. Here’s how...

Live video streaming offers businesses a cost-effective strategy for engaging with and appealing to today’s buyers. With YouTube emerging as the...

Ushering qualified leads through the sales funnel requires the right kind of content at the right time. Here’s what kind of content you need for...

As social media users increasingly prefer to share content and recommendations via private messaging apps, brands need to be aware of how to take...

Instagram Stories offers paid advertising delivering targeted content to B2B buyers and building brand awareness with potential customers...

The biggest challenges for B2B marketing, according to a recent report? Finding leads that convert and engaging the right target audience...

The long-rumored launch of an Amazon logistics service is unlikely to be rumor much longer. Here’s what 3PLs need to know. Highlights: Amazon...

Also this month in social media news: Facebook adds Instagram scheduling to Creator Studio and Twitter launches 6-second video ad bidding...