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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
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7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020

7 skills logistics leaders will need to manage the digital supply chain

Digital supply chain management requires a whole new set of skills. From an omnichannel mindset to enterprise IT use, here’s what defines...

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Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020

Emerging career spotlight: Digital Supply Chain Manager

Editor’s note: This is the second in a series of three guest posts by Kate Began of Polycase.  The increasing digitization of commerce has...

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5 ways Covid-19 has already changed American manufacturing
August 5, 2020

5 ways Covid-19 has already changed American manufacturing

Editor’s note: This is the first in a series of three guest posts by Kate Began of Polycase.  The Covid-19 outbreak has changed the global...

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Stop hibernating: You’re missing out on company blog benefits
July 22, 2020

Stop hibernating: You’re missing out on company blog benefits

The benefits of a B2B blog are too important to overlook. Plus: Three companies that excel at content creation. If your company blog has gone the...

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Listening alert: New supply chain podcast from DC Velocity
July 19, 2020

Listening alert: New supply chain podcast from DC Velocity

As the popularity of podcasts grows, DC Velocity premieres a new supply chain podcast — Logistics Matters. Our blog posts on supply chain podcasts...

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When short on time, updating old blog posts for SEO makes a lot of sense
July 14, 2020

When short on time, updating old blog posts for SEO makes a lot of sense

Your company blog can be a goldmine for search engines. These strategies will give your old blog posts an SEO boost — without days of work.  When...

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What’s the competition up to? 4 real-life examples of effective marketing strategies
June 16, 2020

What’s the competition up to? 4 real-life examples of effective marketing strategies

We conducted a quick audit of supply chain company pages — and found these examples of effective marketing strategies.   The country is step by...

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The case for outsourcing content marketing at a time of supply chain disruption
June 9, 2020

The case for outsourcing content marketing at a time of supply chain disruption

Too busy? Don’t want to invest in-house? Here are 4 prime reasons organizations opt to outsource content marketing.   No other lead generation...

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Key step to moving beyond survival mode: Revising B2B buyer personas
June 2, 2020

Key step to moving beyond survival mode: Revising B2B buyer personas

Company priorities have shifted in the wake of Covid-19. Revising B2B buyer personas is important to reaching them on the right terms.  The...

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Covid-19 messaging strategy for supply chain companies: Get the basics right
May 19, 2020

Covid-19 messaging strategy for supply chain companies: Get the basics right

From answering the most important question to humanizing your company, make it part of your Covid-19 messaging strategy. If your organization put...

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Cancellations call for trade show contingency plans (It’s urgent)
May 13, 2020

Cancellations call for trade show contingency plans (It’s urgent)

With a main lead-generating source canceled or postponed, trade show contingency plans take on increased importance. The Supply Chain USA 2020...

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Supply chain marketing during Covid-19: The risk of cutting back
May 6, 2020

Supply chain marketing during Covid-19: The risk of cutting back

So much to say, so little time. Supply chain marketing during Covid-19 — leaning in is better than backing out. Turmoil does not quite begin to...

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Recent Posts
7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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