Fronetics Blog - Digital and Content Marketing for the Supply Chain

Digital supply chain management requires a whole new set of skills. From an omnichannel mindset to enterprise IT use, here’s what defines...

Editor’s note: This is the second in a series of three guest posts by Kate Began of Polycase. The increasing digitization of commerce has...

Editor’s note: This is the first in a series of three guest posts by Kate Began of Polycase. The Covid-19 outbreak has changed the global...

The benefits of a B2B blog are too important to overlook. Plus: Three companies that excel at content creation. If your company blog has gone the...

As the popularity of podcasts grows, DC Velocity premieres a new supply chain podcast — Logistics Matters. Our blog posts on supply chain podcasts...

Your company blog can be a goldmine for search engines. These strategies will give your old blog posts an SEO boost — without days of work. When...

We conducted a quick audit of supply chain company pages — and found these examples of effective marketing strategies. The country is step by...

Too busy? Don’t want to invest in-house? Here are 4 prime reasons organizations opt to outsource content marketing. No other lead generation...

Company priorities have shifted in the wake of Covid-19. Revising B2B buyer personas is important to reaching them on the right terms. The...

From answering the most important question to humanizing your company, make it part of your Covid-19 messaging strategy. If your organization put...

With a main lead-generating source canceled or postponed, trade show contingency plans take on increased importance. The Supply Chain USA 2020...

So much to say, so little time. Supply chain marketing during Covid-19 — leaning in is better than backing out. Turmoil does not quite begin to...